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UPV Theses and Dissertations

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Committee Chair: search.filters.chair.Hall, Rosalie A.

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    The meaning of beauty: A semiotic analysis of a beauty product advertisement and its interpretation by young female professionals
    Alcala, Zharina Ayn T.; Gamayao, April P. (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2011-03)
    This study explored on how a beauty product advertisement communicates the concept of beauty and how it can affect the consumption of the said product among young female professionals. By using semiotic analysis, the researchers identified the signs and codes that communicate what is beautiful and its possible effects on the pre-existing concept of beauty. The Focused Group Discussions among 17 participants from Iloilo City revealed that the concept of beauty of the participants is not only defined physically but also holistically. However, the participants deemed physical beauty important. Though the participants identified the signs and codes of related to beauty in the advertisement, these did not affect their concept of beauty and their consumption of the said product. The quality, affordability and credibility of the beauty products were the factors they considered in patronizing the products and not necessarily because of the advertisement.
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    The political dynamics behind the renovation of Felix Gorriceta Jr. Avenue connecting Pavia-Mandurriao and its effects on property holders and PUV operators association
    Albaladejo, Christine Kate; Laude, Jennifer (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2011-03)
    This study looks into the political dynamics behind the implementation of the policy renovating the Felix Gorriceta Jr. Avenue in Pavia, Iloilo and its effects on two end-users—property holders as represented by Parc Regency, and transportation sector represented by the Leon Jeepney Operators and Drivers’ Association (LEJODA). The interrelationships between various levels of the government in the conceptualization of the infrastructure project is examined. It describes conditions of the area where the road stretches prior to the renovation; identifies the reasons why the policy was pursued; and examines how the policy on renovation affected the end-users. Interviews as well as secondary data were utilized in the study. The initiatives and funding for the project came out of a broader plan to integrate the road to the Iloilo airport from the national government, and subsequently chosen by the provincial government of Iloilo relative to other sites. The local government of Pavia had little role to play in its conceptualization, except for the necessary measures for the full implementation of the said policy. The policy conferred benefits to both end-users.
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    To hire or not to hire: recruitment, selection, and replacement of persons with disability among seven companies in Iloilo City
    Agnas, Jallen Samantha C.; Zausa, Rea Gay O. (Division of Biological Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2013-03)
    Seven (7) companies in the service industries in Iloilo City were selected through purposive sampling for this study. They are operating from less than a year - 5 years to thirty five (35) years. Two instruments were utilized namely: Employers' Attitudes And Concerns About The Employment Of Disabled People Questionnaire Adapted From Mourad Mansour (2009) and To Hire Or Not To Hire: Recruitment, Selection, And Placement Of Persons With Disability In Different Industries In Iloilo City Questionnaire Adapted From Department Of Employment — ODEP. Results showed that participants do not proactively recruit PWD. Companies are not hiring PWD because of the following top three main reasons: the PWD safety in the building premises, work performance/quality, and productivity.
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    Willingness-to-pay for the conservation of mangrove site in Dumangas, Iloilo
    Agapito, Arianne I.; Guadalupe, Ronell D. (Division of Biological Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2011-03)
    This study was designed to determine the willingness-to-pay of the residents of Dumangas, Iloilo for the conservation of the existing mangrove sites in their area. Data were gathered through personal interviews using an interview schedule among 240 household representatives equally distributed in six barangays: three coastal, three noncoastal. Results of the study showed that most of the study participants were aware and knowledgeable about the existence of mangroves, its uses and benefits. The popular barangays identified to have mangrove sites included Sapao (31.33%) and Ermita (32.92%). Using dichotomous choice willingness-to-pay method with randomly assigned bid prices, results showed that most of the study participants both from coastal (89.17%) and non-coastal barangays (91.67%) were willing to pay for the conservation of mangroves. The main reason cited was that they want to participate in programs by the local government that aims to conserve the environment. When adjusted to level of certainty, there was slight difference in the number of study participants who were willing-to-pay; mean willingness-to-pay amounted to Php 86.47 without adjustment to level of certainty and Php 76.17 when adjusted to level of certainty. Knowledge index rating, civil status and bid price were the significant factors that affect the willingness-to- pay without adjustment to level of certainty at 5% level of significance. When adjusted to level of certainty, knowledge index rating (5%) and bid price (1%) were the significant factors. Annual surcharge in Community Tax is the preferred payment vehicle of the study participants for the conservation.
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    Corporate social responsibility in the energy sector: The role of stakeholders and Korea Electric Power Corporation-Salcon Power Corporation (KSPC) in the Visayas base-load power development project in Brgy. Colon, Naga City, Cebu
    Agero, Nikki Rose L. (Division of Biological Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2013-04)
    This research study examines the roles and strategies utilized by the different stakeholders (i.e. Asian Development Bank, DOE, DENR-7, Municipal Government of Naga City, Cebu and Civil Society Organizations) in promoting corporate social responsibility in the Visayas Base-Load Power Development Project owned by KSPC in Brgy. Colon, Naga City, Cebu from 2003 to the present. The paper also identifies and analyzes the interrelationships between the various actors/stakeholders. In the study, the resource relationship employed by ADB, DOE and DENR-7 towards KSPC was of high interdependence. The use of direct usage strategies was employed by stipulating terms and conditions to influence the KSPC’s observance of corporate social responsibility in the coal-fired power plant. The relationship between the Municipality of Naga City, Cebu and KSPC exhibited firm power for the project was approved and endorsed by the national government under a Built-Own-Operate scheme. It is favorable to use indirect usage strategies such as sending letters/complaints to the responsible individuals in order to exert pressures/demands to the company. Between the civil society organizations and KSPC, the resource relationship was marked by firm power and low interdependence. The civil society organizations utilized indirect withholding/usage strategies (i.e. working through linkages) that were capable of controlling resources to obtain the response from KSPC. Resources (i.e. financial and social) and resource relationships affect the interrelationships between the actors of the project towards the observance of corporate social responsibility for these serve as mechanisms for leverage over the company.
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    Socio-economic conditions and LGU responses to urbanization of the municipalities of Leganes, Oton, Pavia, and San Miguel before and after the formation of Metro Iloilo-Guimaras Economic Development Council (MIGEDC)
    Acosta, Mabelle E.; Basister, Wina Irah D. (Division of Biological Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2013-03)
    Urbanization is a process which promotes economic growth and development. On the other hand, it has its corresponding externalities spilled over from the urban areas to the adjacent locales. One of the management strategies used by the local government units (LGUs) in order to address the overwhelming consequences of urbanization is alliance formation. Limited studies were conducted to establish socio-economic contributions of urbanization to the suburban areas. This study aims to describe and compare the socio-economic condition and LGU responses to urbanization of the municipalities of Oton, Leganes, Pavia, and San Miguel before and after the formation of Metro Iloilo-Guimaras Economic Development Council (MIGEDC). The result of the study showed that there is a need for greater collaboration in various areas such as: land use management in accordance to each municipality’s special functional role; water and energy management to foster economies of scale, health services since the pressing problem of air pollution excludes no one; public safety services to establish a functional disaster and crime prevention system; environmental management for sustainable development; infrastructure services for complementary plans and projects; and investment opportunity promotions. Communication and education services need not be further integrated when it comes to managing the externalities of urbanization in Iloilo City.
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    Ang babaye, banwa kag batiano: Women's concerns and issues on flooding and their involvement in the disaster risk reduction management plan of Oton, Iloilo
    Redison, Frances Anthea R. (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2013-04)
    The study documents selected women’s concerns and issues on flooding on the three selected flood-prone barangays of Oton, Iloilo and their awareness of, and involvement in, the planning and implementation of the Disaster Risk Reduction Management Plan. There were a total of sixty (60) women respondents who are officially registered voters of the three barangays drawn randomly from the local list of voters of the Commission on Elections (COMELEC) Master List of Voters. Key informant interviews were used to gather additional information about women’s insights and experiences of flooding, twenty (20) each barangay. Based on the study’s survey, the majority of the women tend not to participate in community affairs because family is still the priority and civic responsibility is seen as optional if not necessary thus reflects or contributes to their limited awareness of the DRRM Plan of Oton. The findings support the need for gender synthesizing before mainstreaming, and recommends the re-organization of women’s groups and promotion of a community-based DRRM which involves inter-barangay alliance - to give women an avenue to challenge and change their gendered status in society.