UPV Digital RepositoryUPV-DRUniversity of the Philippines Visayas
 

UPV Theses and Dissertations

Permanent URI for this communityhttps://hdl.handle.net/20.500.14583/10

Browse

Filters

20112

Settings

Committee Chair: search.filters.chair.Hall, Rosalie A.SDG: search.filters.sdg.SDG 9 - Industry, innovation and infrastructure

Search Results

Now showing 1 - 2 of 2
  • Thumbnail Image
    Item
    The meaning of beauty: A semiotic analysis of a beauty product advertisement and its interpretation by young female professionals
    Alcala, Zharina Ayn T.; Gamayao, April P. (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2011-03)
    This study explored on how a beauty product advertisement communicates the concept of beauty and how it can affect the consumption of the said product among young female professionals. By using semiotic analysis, the researchers identified the signs and codes that communicate what is beautiful and its possible effects on the pre-existing concept of beauty. The Focused Group Discussions among 17 participants from Iloilo City revealed that the concept of beauty of the participants is not only defined physically but also holistically. However, the participants deemed physical beauty important. Though the participants identified the signs and codes of related to beauty in the advertisement, these did not affect their concept of beauty and their consumption of the said product. The quality, affordability and credibility of the beauty products were the factors they considered in patronizing the products and not necessarily because of the advertisement.
  • Thumbnail Image
    Item
    The political dynamics behind the renovation of Felix Gorriceta Jr. Avenue connecting Pavia-Mandurriao and its effects on property holders and PUV operators association
    Albaladejo, Christine Kate; Laude, Jennifer (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2011-03)
    This study looks into the political dynamics behind the implementation of the policy renovating the Felix Gorriceta Jr. Avenue in Pavia, Iloilo and its effects on two end-users—property holders as represented by Parc Regency, and transportation sector represented by the Leon Jeepney Operators and Drivers’ Association (LEJODA). The interrelationships between various levels of the government in the conceptualization of the infrastructure project is examined. It describes conditions of the area where the road stretches prior to the renovation; identifies the reasons why the policy was pursued; and examines how the policy on renovation affected the end-users. Interviews as well as secondary data were utilized in the study. The initiatives and funding for the project came out of a broader plan to integrate the road to the Iloilo airport from the national government, and subsequently chosen by the provincial government of Iloilo relative to other sites. The local government of Pavia had little role to play in its conceptualization, except for the necessary measures for the full implementation of the said policy. The policy conferred benefits to both end-users.