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UPV Theses and Dissertations

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Committee Chair: search.filters.chair.Hall, Rosalie A.SDG: search.filters.sdg.SDG 3 - Good health and well-being

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    The meaning of beauty: A semiotic analysis of a beauty product advertisement and its interpretation by young female professionals
    Alcala, Zharina Ayn T.; Gamayao, April P. (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2011-03)
    This study explored on how a beauty product advertisement communicates the concept of beauty and how it can affect the consumption of the said product among young female professionals. By using semiotic analysis, the researchers identified the signs and codes that communicate what is beautiful and its possible effects on the pre-existing concept of beauty. The Focused Group Discussions among 17 participants from Iloilo City revealed that the concept of beauty of the participants is not only defined physically but also holistically. However, the participants deemed physical beauty important. Though the participants identified the signs and codes of related to beauty in the advertisement, these did not affect their concept of beauty and their consumption of the said product. The quality, affordability and credibility of the beauty products were the factors they considered in patronizing the products and not necessarily because of the advertisement.
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    To hire or not to hire: recruitment, selection, and replacement of persons with disability among seven companies in Iloilo City
    Agnas, Jallen Samantha C.; Zausa, Rea Gay O. (Division of Biological Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2013-03)
    Seven (7) companies in the service industries in Iloilo City were selected through purposive sampling for this study. They are operating from less than a year - 5 years to thirty five (35) years. Two instruments were utilized namely: Employers' Attitudes And Concerns About The Employment Of Disabled People Questionnaire Adapted From Mourad Mansour (2009) and To Hire Or Not To Hire: Recruitment, Selection, And Placement Of Persons With Disability In Different Industries In Iloilo City Questionnaire Adapted From Department Of Employment — ODEP. Results showed that participants do not proactively recruit PWD. Companies are not hiring PWD because of the following top three main reasons: the PWD safety in the building premises, work performance/quality, and productivity.