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UPV Theses and Dissertations

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Committee Chair: search.filters.chair.Andrada, Zoilo S., Jr.SDG: search.filters.sdg.SDG 9 - Industry, innovation and infrastructure

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    Media preferences of local advertisers in Iloilo City
    Bonifacio, Nuevelar; Kawaguche, Gretchen (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2006-10)
    This Broadcast Research is entitled "Media Preferences of Local Advertisers in Iloilo City. " The objectives of this study are to identify the local advertisers in Iloilo City, to categorize local advertisers, to determine the type of medium used in advertising a product, to differentiate the characteristics of each medium in advertising a product, and to find out the reasons why businessmen advertise a product. The study has 20 respondents. The researchers categorized the different businesses into four such as food, health, general services and housing utilities. The researchers gather the data through survey. Based on the results of the survey, it shows that businessmen in every category have different media preferences. The data shows that in food and health category, the most preferred medium was newspaper. In general services category, radio was the most preferred medium. However, in housing utilities category, radio and tri-media was the most preferred medium by the advertisers. Moreover, the respondents identified reasons why they advertise. It to was found bring out that businessmen engaged in advertising to bring new products to the attention of the consumers to buy or accept a product. Next, they advertise to maintain and defend markets for established brands, followed by helping potential customers choose among competing brands. And the last reason was to increase the use of goods and services among customers.
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    KPOP Ilonggo fans consumption of Kpop MTV content
    Bertuldes, Relly; Montalvo, Johna Raf; Silvederio, Julie Ann Mae (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2014-04)
    The popularity of Korean popular (Kpop) music among the Ilonggo fans aged 15-24 years is the main focus of this research, a local extension to what was nationally probed by Sarah Kristine M. Alanzalon in 2011.An online survey among 196 Ilonggo Kpop fans, and focus interviews to fifteen (15) Ilonggo Kpop fans of the Korean groups Girls' Generation, Super Junior, Shinee, Bigbang and EXO. The researchers determined the variables of "consumption of Kpop content, cultural offerings present in Kpop content, and. needs of the fans satisfied by Kpop content" (Alanzalon , 2011). It was found out that the Ilonggo respondents are highly exposed to Korean popular music, consumed these media texts through various media channels, predominantly the Internet. Among the various cultural offerings, the research found out that the visual aspect has the most impact among Ilonggo fans and choreography is its most appealing facet. Aside from surveillance, identification and interaction; entertainment was discovered to be the most gratified need of Ilonggo Kpop fans. Despite the apparent language differences, it was ascertained that it is not a barrier to fans' consumption but rather paves way to languageacquisition. Particular factors were hereby uncovered: increasing accessibility of the Internet; entertainment, choreography in particular; language acquisition and; new knowledge acquirement. These factors found in media of international source, such as the phenomenal Kpop Music TV (MTV), can be a tool to help the local media enhance MTV productions, leading to increased consumption among the Ilonggo MTV viewers.
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    Social responsibility on the use of media technology
    Beloya, Marian Kristina C.; Camancho, Rea Micah C.; Perez, Mary Lydannie V.; Villanueva, Ma. Emilie M. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2005-10-21)
    This study is about responsibility on the use of media technology specifically cellular phones. The study is done through a survey measuring on respondents’ behavior and awareness of social responsibility pertaining to the use of cellular phone. Residents of UPV Miagao dormitories (Balay Apitong, Balay Gumamela, Balay Lampirong, Balay Kanlaon, and Balay Madyaas) were chosen as respondents to the study. The results of the study show that the respondents are Aware of their social responsibility but they are Sometimes responsible in using their cellular phone and as senders and receivers. Therefore, the UPV Miagao dormitory residents are Quite Socially Responsible on the use of media technology specifically cellular phones.
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    An analysis of BMPM photojournalism and its impact to Negros Traditional Journalists
    Bastian, Liezel Margie Lou S.; Cabarles, Jodhie Mae A.; Idorot, Arnielyn Joanne L. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2014-04)
    This research is geared towards identifying the visual elements that make BMPM photojournalism as either a catalyst or a threat according to Negros traditional journalists, specifically in determining if the values required for traditional media to become newsworthy be likewise applied to Bayan Mo I-Patrol Mo (BMPM)'s photojournalism when comparatively analyzed. It assesses if Negros traditional journalists are in approval or disapproval of BMPM as a citizen journalism platform especially during Typhoon Yolanda. This study is carried out in order to further understand BMPM's implications, as a social-media based citizen journalism platform, to the society. A content analysis wherein Typhoon Yolanda-related BMPM photos submitted from November 8 up to December 8 are analyzed and a survey answered by Negros Press Club members selected through Systematic Random Sampling were conducted. Content analysis results showed that catalyst visual elements prevail more than its threat counterpart, signifying that traditional news values are dominantly applied in BMPM photos. On the other hand, survey results have shown that Negros traditional journalists viewed that BMPM photojournalism contains visual elements of threat. Furthermore, they disapproved BMPM as a citizen journalism platform because it can reduce the quality of journalism disseminated to the public due to the uncertainty of Bayan Patrollers' lack of formal background in journalism.