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UPV Theses and Dissertations

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    Level of intention to use GIS among online journalists
    Bayog, Katrina Coleen; Buensuceso, Dayanara; Sabando, Fydah Marie (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2015-05)
    Geographical Information System or GIS is a new technology being used by different international news organizations to provide a more comprehensive reporting for their consumers. GIS is a data visualization tool which maps out the news articles linked to where they have happened, providing a more sophisticated visual output. However, despite the potential of GIS in journalism and reporting, there has been a limited use of this system in local and national news reporting, both online and on print in the Philippines. This study looks into the level of intention to use GIS by local online newspaper journalists in online news reporting. Using a framework derived from the Technology Acceptance Model and the Unified Theory of Acceptance and Use of Technology, the researchers employ a non-experimental relational study design to determine which is the strongest predictor for intention to use GIS among the three constructs of UTAUT model—Performance Expectancy, Effort Expectancy and Social Influence. Their findings show that PPI-member journalists in Western Visayas had a high intention to use GIS in their online news reporting. The researchers recommend, for future study, the employment of the “actual use” construct of the Technology Acceptance Model (TAM) and/or the Unified Theory of Acceptance and Use of Technology (UTAUT). They also encourage an experimental design with the controlled and uncontrolled variables in conducting the test. This can give an accurate comparative depiction of journalists who were exposed to the explainer video from those who were not exposed.
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    Status of digital filmmaking in the Philippines
    Ayuste, Ira Sheena C.; Guda, John Mark P.; Noveros, John Trexy N. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2006-10)
    The Philippines was once considered to be one of the most prolific filmmakers in Asia, second to Bollywood of India. However, through the years, the Philippine Film Industry suffered a decline in number of film productions. With the advancement of technology, independent Filipino filmmakers started to work on digital films. The year 2005 is considered to be the peak of digital filmmaking in the country. Numerous independent digital films were produced and some wore given international recognition and awards. Since digital imaging technology naturally pixelize when images are enlarged, as in exhibition in theaters, and a rather low image projection compared to commercial film which has a finer texture , it can be resorted for low-cost production of digital films. Since it has a low-budget, it doesn't star famous actors and actresses. It has also high risks of piracy since digital format can easily be copied. However, digital films' strongest- components are its relevant societal themes and storyline and new film treatment and creative freedom. It's usually being directed by new, young directors who have fresh ideas and insights, which sometimes, even the most sensitive subjects are being tackled. It primarily targets and develops a new set of audience, who basically belong to today's generation as digital filmmakers claimed to be the voice of the new generation on how they see life, the society and the world. Promotion is the main problem of digital producers. It doesn't have enough funding to have its film promoted on TV and print. However with the continuous struggle to educate the viewing public, with the help of different sectors, digital filmmaking has the potential to compete with commercial films in terms of volume of viewer ship, eventually contributing to the increase of film production in the Philippine Film Industry.