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UPV Theses and Dissertations

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    The socio-economic profile of the saltmakers in Barangay San Rafael, Manudurriao, Iloilo City
    Bedonia, Rosie J. (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visaya, 1986-12)
    In general, the study was conducted to find out the socio-economic conditions of saltmakers in Barangay San Rafael, Mandurriao, Iloilo City. Specifically, the objectives of the study are: 1) to know the process of making salt in Barangay San Rafael; 2) to know the social- economic, and demographic characteristics of saltmakers; 5) to determine the membership and participation of salt- makers in organisations; 4) to know the problems of saltmakers regarding their work; and, 5) to be able to make recommendations based on the findings of the study. The study was conducted in Barangay San Rafael, Man— durriao, Iloilo City, where the salt industry is located. The respondents of the study are limited only to saltmakers who are residents of the said barangay., Third— ty (30) respondents were chosen as sample for the study through the use of the simple random sampling technique. An interview schedule was used to gather data and was administered by the researcher herself. Simple frequency counts, percentages, and averages were used to describe the socio-economic and demographic profile of saltmakers. The results of the study revealed that the process used in making salt in Barangay San Rafael is a conventional solar process used in making evaporation of seawater. The results also revealed that most saltmakers are working full-time, and have low education, host of the respondents belong to a nuclear type of family composed of a father, mother, and children. The total number of household members is 151, with an average size of six (6) members. Most of their household members are going to school, and there are more who are in the elementary level. The average household monthly income of saltmakers is Pl,500.32, 30 percent of which comes from saltmaking alone. Their average household monthly expenditures is Pl,000.52. They also live in a house that is semi-permanent, which ismade up of bamboo, lawanit, and galvanized iron. Their common household furniture is a radio. From the results of the study, the researcher concludes that the saltmakers are more or less within the poverty threshold of income. This conclusion is supported by Hr. Bernardo Villegas of the Center for Research and Communication. He said, “For a family of six (6) to live in animal or biological existence means the ’whole family has to earn an income of P2,000 a month." Most of the saltmakers are members of various community organizations like the Barangay Tanod (33%), Barangay Council (20$), Barangay Health Organization (1O%), and the Lupon (10%). Out of 18 saltmakers who are members of organizations, thirteen (13) belong to the high-income group and five (5) to the low-income group. This implies that the higher income group have the tendency to join organizations more than those of the low income group. However, the study revealed that the low-income groups are more active in their participation in organizational activities than the high-income groups. The common problems confronting the saltmakers are their low salary and the difficulty to find a job during rainy season when the salt industry stops its operation. Based on the results of the study, the researcher would like to recommend that the government should take steps in developing the salt industry in the country as there are more people who are dependent on saltmaking for their subsistence. The government must do something to encourage more capitalists to invest their money in salt- making so that the people in the poverty-stricken communities along the seaside will have source of income for their living. The government should help the saltmakers find jobs during rainy season as saltmaking can only be done during dry season. Lastly, the researcher recom- mends to the saltmakers of Barangay San Rafael Mandurriao to form a group and work together to demand an increase of salary from the salt bed owners.
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    Socio-economic impact of TV product advertisements to the taste and preference and level of concumption of University of the Philippines-Visayas' College of Arts and Sciences' students
    Aspiras, Marvin Arcangel (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2010-03)
    The principal purpose of this paper is to uncover the advertising-consumption relationship. In view of this, the following research objectives were pursued: (1) determination of the level of exposure, awareness and knowledge of college students towards TV product advertisements, (2) identification of the different TV product advertisements’ elements affecting the taste and preference of college students, (3) determination of the effects of TV product advertisements to the taste and preference of college students, (4) verification if TV product advertisement is a significant factor affecting the level of consumption of college students and (5) identification of other significant factors affecting the consumption levels of college students. Qualitative and quantitative approaches were employed through logistic and linear regression method. The study was carried out by administering questionnaires among 120 college students. The researcher found out that the respondents generally have low exposure but relatively high level of awareness and knowledge to TV products advertisements. Moreover, the researcher found out that storyline/theme, actor/actress/models and punch line/dialogue ranked the first three highly significant elements affecting the respondents taste and preference. Consequently, the researcher determined that an increase in the level of awareness and knowledge of the respondents increases their taste and preference increases as well. Lastly, by logistic regression the researcher found out that for every unit increase in the number of hours of watching TV, the chance of consuming toothpaste or shampoo is increased by 615.2%. On the other hand, by linear regression, taste and preference was found to be significantly affecting consumption both for advertised shampoo and toothpaste products.