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    Relationship between media exposure and attitude of Iloilo City Junior High School students towards indigenous peoples
    Amon, Abigail; Garzon, Ma. Mercedes (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2017-05)
    This research discusses the relationship between media exposure and the attitude of selected Iloilo City public junior high school students towards the indigenous peoples. Three hundred junior high school students from Bo. Obrero National High School, Iloilo City National High School, Mandurriao National High School, Ramon Avanceña National High School, and SPED - Integrated School for Exceptional Children served as respondents to a five-part questionnaire that included demographics, exposure to media and IPs, attitude, additional questions regarding the relationship between their media exposure and their attitude towards IPs, and the information they received and wished to receive from media. The researchers found that students were most exposed to online media and that they had low exposure to mediated content on indigenous peoples on all media platforms. It was concluded that respondents had an overall positive attitude towards indigenous peoples. Moreover, both the media industry and the educational system should be more responsible in supporting the IPs through wider media coverage and introduction to more media platforms.
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    Self-disclosure and stages of relationship formation in social networking sites: The case of Facebook
    Arista, Mark Joshua O.; Ricopuerto, Maicah B. (Division of Humanities , College of Arts and Sciences, University of the Philippines Visayas, 2012-03)
    This study contributes to literature on computer-mediated communication, particularly online relationship formation. It serves as a source of information for people to know what kind of information they should disclose online, specifically on Facebook, and helps users to analyze and identify differences between their online and offline relationships. This study analyzed how online relationships are formed in Facebook in terms of self-disclosure and how users form relationships through their Facebook accounts. A total of 420 respondents answered the survey questionnaires designed to analyze online self-disclosure among Facebook users and the stages of relational development in Facebook. Results showed that respondents were reluctant to disclose information regarding personal matters, beliefs or religious convictions, relationships, and sex; and were willing to disclose information regarding their interests. Furthermore, it was found that the probability of online relationships like romantic relationships to develop is relatively small while relationships like being friends or acquaintances have the bigger chance to build up. It was also found that if a relationship was developed online, it undergoes certain stages which are similar to the stages of face-to-face relationships. This study concludes that Facebook users do not consider the site as a proper or right medium/channel for self-disclosure, especially of highly private and personal matters, which is the ground for relationships to develop. Meaning, the development of online romantic relationships is not always possible. Basically, interpersonal relationships in Facebook are confined to acquaintanceship which is grounded on common interests. Future researches could also explore other aspects of online relationships like anonymity or look at the role of Facebook in maintaining already existing relationships. An unstructured interview which can gather valuable insights from the respondents is also recommended. Other researchers can also test the quality and longevity of relationships which are initiated in Facebook and brought face-to-face.
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    Fashion blogging in the Philippines: Characteristics of fashion blog posts
    Anigan, Ma. Skamella P.; Sy, Alahna Sam C. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2017-05)
    The global rise of online advertising has consequently empowered blogging. In the Philippines, fashion bloggers are considered high-authority when it comes to trends as they serve as opinion leaders to their readers. This study looked into the common characteristic of fashion blog post elements. Through the analytical lens of the Multimodality theory, the blog contents of four high-ranking bloggers were content-analyzed. Results of the study showed that the characteristics shared by the bloggers are: emphasis on product size, high tonal contrast, balanced color contrast, placement in vertical center; medium long and medium shot framing; monoglossic, appreciative, emotional, judgmental, positively forceful, and sharply focused linguistic approach; and informal text.