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    Transitions in orientalist representation: The case of the Municipality of Iloilo in American newspapers (1898-1935)
    Apoyan, Donna Belle; Bautista, Beulah Sophiah (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2024-06)
    This study examines the transitions in Orientalist representation of the Municipality of Iloilo in American newspapers from 1898 to 1935. It argues that there was a shift in the perception of Iloilo, where initially Ilonggos were portrayed as primitive and in need of American intervention for civilizing purposes. Romanticized narratives depicted Iloilo as a tropical paradise, ignoring poverty and social issues, while exoticization and cultural appropriation dehumanized the local population. As American modernization efforts took hold, the focus shifted towards economic development and urban sophistication, reflecting changing colonial discourse. However, the underlying power dynamics and issues of exploitation remained. The study highlights the complexities of colonial interactions and emphasizes the need for critical engagement with historical narratives, as representations evolved but did not address the deeper issues of inequality and exploitation.
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    Critical analysis of local newspapers' design
    Barbon, Krisna C.; Macahilo, September Noon A. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2013-04)
    The study, "Critical Analysis of Local Newspaper Design", gives the idea of how local newspapers in Iloilo are designed through evaluation of the four elements of design namely headline, text, photo, cutline and the over-all layout of the front page. The duration for the evaluation occurred for a span of four weeks. The subjects for the study were the seven newspapers found in Iloilo City. As a result of the evaluation, it has been found out that in headline layouting, all seven newspapers failed to be consistent in following the line-column formula and the 5-10 words headline guideline. In text layouting, the common problems are the measurements of the legs of columns and jump stories. For photos found in the front page, most of them do not have borders and with excessive use of photo cliches. The photos all look natural but do not suggest actions. For cutline, not all newspapers observed proper placement which should be outside the photo. For the overall layout, majority of the newspapers have balance. The researchers observed that there is a need to improve the front page layout of local newspapers in Iloilo City.