UPV Digital RepositoryUPV-DRUniversity of the Philippines Visayas
 

UPV Theses and Dissertations

Permanent URI for this communityhttps://hdl.handle.net/20.500.14583/10

Browse

Filters

20113

Settings

AGROVOC Keyword: search.filters.agrovoc.mass mediaCommittee Chair: search.filters.chair.Zaragosa, Rosela P.

Search Results

Now showing 1 - 3 of 3
  • No Thumbnail Available
    Item
    Ilonggo's perception on the use of Hiligaynon on FM radio
    Cabral, Janielle Ann; Lilia, Jun Alden P. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2011-03-28)
    This study was conducted to determine the perception of Ilonggos on the use of Hiligaynon on FM radio. The results are aimed at helping program managers to understand both the advantages and disadvantages of using Hiligaynon as medium of communication on FM radio. Purposive sampling is used to select 89 respondents, coming from any of the six districts in Iloilo city. A self-administered questionnaire is designed to gather data from the respondents aged 16 to 70. In this study, most of the respondents are female and most have achieved college education. The research findings indicate that almost all of the respondents’ prefer to listen to Love radio than any other FM stations in Iloilo city. Almost all of the respondents are native Hiligaynon speakers. Most of the respondents have been listening to radio everyday for more than three years. Entertainment is their major reason for listening to FM radio. Hiligaynon is also the main and often used language of the stations they listen to. Despite their low knowledge on the existence of an FM station that uses English as its medium of communication, the respondents say they will still listen if English would be the main language of FM radio. The common reason for liking the Hiligaynon as medium of communication on radio is simply because it is their native language, it is easy for them to understand the messages and it is more entertaining to them. The researchers find a need to study more about how Hiligaynon as medium of communication on FM radio is used in terms of its content, and how the talents communicate using the local language. Future research should focus more on the psychographic background of the respondents. Also, similar studies should be conducted to determine if there are any positive or negative effects or influences on the use of Hiligaynon on FM radio.
  • Thumbnail Image
    Item
    The perception of Ilonggo audience towards Mag-TV na Amiga in terms of theme program format and talents: A production research
    Caberte, Genevieve G.; Custodio, Ann Rency C.; Macahillas, John Raymund P. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2011-03)
    The study is about the Perception of Ilonggo Audience towards the Magazine Show Mag-TV na Amiga! in terms of Theme, Program Format, and Talents. This study identified the perception of the Ilonggo audience towards the magazine show Mag-TV na Amiga! in terms of its Themes, Program Format, and Talents. Out of the results, conclusions, and recommendations of this study, the researchers produced a 15-minute segment of Mag-TVna Amiga! The survey was conducted in three barangays coming from three different districts of the City of Iloilo which were selected through random sampling. Through the survey, the researchers were able to identify the perception of the Ilonggo audience towards Mag-TV na Amiga! in terms of its Theme, Program Format, and Talents. The researchers concluded that the Ilonggo audiences have an over-all positive response towards the present Theme, Program Format, and Talents of Mag-TV na Amiga! , but have taken into consideration the recommendations of some respondents for the improvement of the magazine show.
  • Thumbnail Image
    Item
    The picture-superiority effect in candy magazine advertisements based on consumers' level of brand recall
    Bomediano, Maria Myka R.; Leyva, Rachell Janine B. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2011-03)
    The picture-superiority effect in candy magazine advertisements based on consumers’ level of brand recall is a study aimed towards helping advertisers formulate effective strategies in magazine advertising and provide insight for fellow researchers on the picture-superiority effect and its relative effects on consumer behavior. In this study, the researchers focused primarily on proving the prevalence of the picture-superiority effect in Candy magazine advertisements. They surveyed 65 female freshmen in UPV-Miagao, each of whom were given a copy of the April 2010 issue of Candy magazine one day prior to the survey. Data gathered were analyzed through frequency count and content analysis of the top three most recalled advertisements and three unrecalled advertisements based on pictorial and verbal elements and the sizes of both. Results showed that the picture-superiority effect is indeed prevalent but discovered that it is not exclusive to brand recall and may also be affected by brand familiarity or past purchase decisions. The latter are then recommended by the researchers as basis for further research.