UPV Theses and Dissertations

The study, "Critical Analysis of Local Newspaper Design", gives the idea of how local newspapers in Iloilo are designed through evaluation of the four elements of design namely headline, text, photo, cutline and the over-all layout of the front page. The duration for the evaluation occurred for a span of four weeks. The subjects for the study were the seven newspapers found in Iloilo City. As a result of the evaluation, it has been found out that in headline layouting, all seven newspapers failed to be consistent in following the line-column formula and the 5-10 words headline guideline. In text layouting, the common problems are the measurements of the legs of columns and jump stories. For photos found in the front page, most of them do not have borders and with excessive use of photo cliches. The photos all look natural but do not suggest actions. For cutline, not all newspapers observed proper placement which should be outside the photo. For the overall layout, majority of the newspapers have balance. The researchers observed that there is a need to improve the front page layout of local newspapers in Iloilo City.

It took some time before cinema become a legitimate art form worthy as an object of study. Francois Truffaut proposed the concept of the auteur where though a large number of people are involved in producing a film, the director has overall artistic power in the movie. This formal approach to the medium invariably leads to the neglect of ‘genre films’. Cultural studies made possible the evaluation of these popular movies by placing them in their social and historical contexts. Using an interdisciplinary approach that gives equal value to both text and context, the dynamics of society and cultural artifacts are revealed in films. The paper will focus on the relatively neglected genre of horror cinema, particularly the work of veteran director Chito S. Roño. The paper aims to document the film career of Chito S. Roño and locate his position in the development of Filipino film industry. The paper then pursues a reading of a range of recent blockbuster horror films—Feng Shui (2004), T2 (2009) and The Healing (2012)-- and highlight their sociocultural and political underpinnings. Lastly this study aims to discuss the dynamics of horror films, particularly its allegorical function, and the role it plays in Philippine society. Feng Shui (2004) is read as a demonstration of overlapping societal anxieties regarding the discourse of upward economic mobility that spills over to the discourses of luck, ethnicity, changing gender roles and politics of domestic space. 7'2 (2009) is read as a reworking of the road movie, juxtaposing the discourse of spatial politics and majority-minority antagonisms in the nation-space. The source of horror is read as the unresolved issues brought about by the subalternization of Filipino-Muslims. The Healing (2012) is read in the context of the dismal state of health care and disintegration of the sense of community; the critique maps the horrors that confront the Filipino body and lays bare possible resistance. This paper takes the position that indeed the selected horror films once historicized perform allegorical functions, and by infusing forms of resistance in the narratives can also help to usher in social transformation to end societal horrors. It took some time before cinema become a legitimate art form worthy as an object of study. Francois Truffaut proposed the concept of the auteur where though a large number of people are involved in producing a film, the director has overall artistic power in the movie. This formal approach to the medium invariably leads to the neglect of ‘genre films’. Cultural studies made possible the evaluation of these popular movies by placing them in their social and historical contexts. Using an interdisciplinary approach that gives equal value to both text and context, the dynamics of society and cultural artifacts are revealed in films. The paper will focus on the relatively neglected genre of horror cinema, particularly the work of veteran director Chito S. Roño. The paper aims to document the film career of Chito S. Roño and locate his position in the development of Filipino film industry. The paper then pursues a reading of a range of recent blockbuster horror films—Feng Shui (2004), T2 (2009) and The Healing (2012)-- and highlight their sociocultural and political underpinnings. Lastly this study aims to discuss the dynamics of horror films, particularly its allegorical function, and the role it plays in Philippine society. Feng Shui (2004) is read as a demonstration of overlapping societal anxieties regarding the discourse of upward economic mobility that spills over to the discourses of luck, ethnicity, changing gender roles and politics of domestic space. 7'2 (2009) is read as a reworking of the road movie, juxtaposing the discourse of spatial politics and majority-minority antagonisms in the nation-space. The source of horror is read as the unresolved issues brought about by the subalternization of Filipino-Muslims. The Healing (2012) is read in the context of the dismal state of health care and disintegration of the sense of community; the critique maps the horrors that confront the Filipino body and lays bare possible resistance. This paper takes the position that indeed the selected horror films once historicized perform allegorical functions, and by infusing forms of resistance in the narratives can also help to usher in social transformation to end societal horrors.

UPV Theses and Dissertations

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