UPV Theses and Dissertations
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Item The degree of potency of emojis to substitute the written language in Facebook MessengerBechayda, Kristelle Mae S.; Jaruda, Ma. Ella Dean R.; Pavillar, Gliza Mae D. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2018-04)This is an undergraduate study of how potent the emojis are in substituting the written language in Facebook Messenger. Purposive sampling was used in determining the 127 respondents in Iloilo National High School. Survey questionnaires were utilized in gathering the data. By using Kincaid's Convergence Model of Communication, Semiotics Theory and Uses and Gratification Theory, the researchers used descriptive method to analyze the potency of emojis by studying the respondent’s mutual understanding on their use of emojis. Mutual understanding is further determined by getting the individual field of experience of each respondent. The field of experience in this study includes the level of knowledge on the use of emojis, commonly used emojis, reasons why they use emojis and the capability of emojis in conveying messages. The findings of the study showed that emojis are highly potent in substituting the written language in Facebook Messenger.Item Computer-mediated-interactive-communication technology and self-disclosure of seafarers in MiagaoBarrios, Justicia S. (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2013-03)Thirteen (13) married seafarer residents of Miagao were selected through convenience sampling for this study. They had at least 2 years of on board working experience and have finished their contracts abroad in not more than a year during the data collection. A semi-structured interview guide was utilized to gather basic information and the implication of computer-mediated-interactive-communication technology to selfdisclosure between seafarers and their partners. Results showed that all respondents utilize cellular phones and that majority utilize computers for video chatting and internet relay chat in communicating with their partner. Respondents reported disclosing about their family, financial matters, work experiences, and their feelings. CMICTs were viewed by the respondents as an aid in maintaining their relationship with their partner.Item Emotion work and its relation to job burnout and job satisfaction among call center agents in Iloilo CityBañas, Mechaela E. (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2006-04)The current study aimed to describe the level of emotion work among call center agents in Iloilo city including the differences in their levels of emotion work between sex groups and types of call center work. It also attempted to show the relationship of emotion work to job burnout and job satisfaction. The design of the study was descriptive-correlational. Analyses were based on a sample of thirty available male and female (30) inbound and outbound call center agents from selected call centers in Iloilo city. Three data gathering instruments were used in this study, namely: Emotional Labour Scale (ELS), Maslach Burnout Inventory (MBI), and Job Satisfaction Survey (JSS). Statistical tools employed in the study were means for descriptive analysis, Mann - Whitney U for tests of difference and Spearman’s rho for correlations. Level of significance was set at 0.05 for both tests. The findings revealed that call center agents occasionally have intense experience of emotion work, whereas they sometimes experience a variety of emotion work. Moreover, they used deep acting regulation of emotion more compared to surface acting . Emotion work is correlated with job satisfaction while no relationship was found between emotion work and job burnout. Significant differences in the levels of emotion work existed both for groups based on sex and type of work.Item The current profile and situation of Iloilo provincial media practitioners in AM radio stationAvelino, Sharon Faith; Lego, Lily Ann; Sotelo, Sherbet Dee (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2004-10)This study aims to know the current profile and situation of Iloilo provincial media practitioners in AM radio stations. This aims presents the profile of the media practitioners in the radio stations specifically in Bombo Radyo (DYFM), Radyo ng Bayan (DYLL), Aksyon Radyo (DYOK), Super Radyo (DYSI) and IBC (DYBQ) . The instruments used by the researchers in conducting this study were open-ended questionnaire and interview. A census of all media practitioners in the said five radio stations were taken as respondents. This was conducted during the first semester of AY 2004-2005. Results show that the broadcasting profession in Iloilo AM radio stations is a viable profession in terms of improving the total way of life of broadcasters.Item A descriptive study on how adolescents respond to value-bearing communicationAsong, Mariver A.; Bobe, Minnie Marie M.; Guadalquiver, Nanette L.; Jalover, Carol P.; Niembra, Lorlyn C.; Rasmo, Anna Vina Lisa L.; Salazar, Ma. Jonalyn U.; Tupas, Euridice L. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 1995-03)This study is an attempt to re-validate the study framework of Dr. Jacobson Kliatchko, which he used in his dissertation entitled, Communication and Attitude Development: A Philosophical Perspective. The framework deals with the development of attitudes after exposure to value-bearing communication. Because this study does not deal with the cause and effect relationship, the variables are rather called as components. The components of such study framework are: environment, value-bearing communication, and attitude. In this study, the environment is Marillac Academy. The value-bearing communication is the module on good study habits. And the attitude is the study habits of the respondents. needed data. Purposive sampling was used to determine the respondents. The essays and interviews with the students and the questionnaires filled up by the parents were the instruments designed to elicit the needed data. The general objective of this study is to determine how adolescents respond to value-bearing communication. Results reveal that although most of the respondents did not follow their study schedule, all of them have allotted time for their studies as reflected by the filled up observation sheets accomplished by the parents. This suggests that there is favorable response on the part of the respondents towards value-bearing communication. The study framework of Dr. Kliatchko that was used in the study shows that there is indeed an attitude formed when a value-bearing communication is inputted to a certain environment.Item A survey on the educational qualifications of AM radio broadcasters in Iloilo CityArmada, Cornelio Jude C.; Braquis, Kristian Peace Alegria (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2009-11)This study "A Survey on the Educational Qualifications of AM Radio Broadcaster in Iloilo" aims to (1) identify the educational qualifications of AM Radio Broadcasters in Iloilo City; (2) determine the number AM Radio Broadcasters in Iloilo City earned a degree in Mass Communications/Broadcasting and other communication-related courses; (3) and identify the qualifications considered by AM Radio Stations in hiring broadcast practitioners. According to the data gathered by the researchers, almost all of the respondents have a high educational attainment. It showed that out of 42 respondents, 39 are graduates of a 4-year course. Only one practitioner is Undergraduate while the other two are graduates of a 2-year course. Five graduates of communication-related courses were also able to have a post-graduate study. The results of the study show that there are only 24 graduates of Mass Communication, Broadcast Communication and other communication-related courses working in the industry. Meanwhile, almost all of the AM radio station managers ranked a graduate of a 4-year course as the most considered qualification in hiring broadcast practitioners. Other qualifications considered are communication and writing skills, mental/intellectual capacity/ analytical, work ethics/attitude/character, talent and abilities, voice quality/diction, civil service eligibility, and experience.Item The relationship of communication styles employed by the College of Arts and Sciences faculty members to their ratings in the student-faculty evaluationAbalayan, Chris C.; Bachoco, Anecita C.; Hosillos, Rojun V. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 1996-04)The study in the effectivity of communication styles used by any individual in different situations has been a subject of many researches. This research would like to find out the relationship of communication styles employed by the College of Arts and Sciences faculty members to their ratings in the student-faculty evaluation. These further aims to know the type of communication styles most of the faculty members of the CAS used in their teachings. Also, the study hopes to determine the preferred communication styles of the students for their teachers and determine what communication style has the highest and/or lowest rating in each of the four criteria in the student-faculty evaluation. A Communication Style Inventory devised by Allan rowe, et. al, 1988 and the Student-Faculty Evaluation used by the whole UP system were the instruments used in the study. The study was conducted in the College of Arts and Sciences, first semester and second semester of Academic Year 1995-1996. Twenty-three faculty members of the Division of Humanities and Division of Social Sciences teaching General Education (G.E.) subjects and students who belongs to the class were randomly chosen as respondents. Findings showed that a consultative communication style dominates majority of the faculty members. However, using the Categorical Method (CATMOD) in solving the data, results of the study showed no significant relationship between communication styles used by the faculty members of the CAS to their ratings in the student-faculty evaluation.Item Socio-economic conditions and LGU responses to urbanization of the municipalities of Leganes, Oton, Pavia, and San Miguel before and after the formation of Metro Iloilo-Guimaras Economic Development Council (MIGEDC)Acosta, Mabelle E.; Basister, Wina Irah D. (Division of Biological Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2013-03)Urbanization is a process which promotes economic growth and development. On the other hand, it has its corresponding externalities spilled over from the urban areas to the adjacent locales. One of the management strategies used by the local government units (LGUs) in order to address the overwhelming consequences of urbanization is alliance formation. Limited studies were conducted to establish socio-economic contributions of urbanization to the suburban areas. This study aims to describe and compare the socio-economic condition and LGU responses to urbanization of the municipalities of Oton, Leganes, Pavia, and San Miguel before and after the formation of Metro Iloilo-Guimaras Economic Development Council (MIGEDC). The result of the study showed that there is a need for greater collaboration in various areas such as: land use management in accordance to each municipality’s special functional role; water and energy management to foster economies of scale, health services since the pressing problem of air pollution excludes no one; public safety services to establish a functional disaster and crime prevention system; environmental management for sustainable development; infrastructure services for complementary plans and projects; and investment opportunity promotions. Communication and education services need not be further integrated when it comes to managing the externalities of urbanization in Iloilo City.Item Masculinity in Kinesics: The relationship between level of exposure to a film and judgment of masculinityAl-amin, Ibrahim Mohd T.; Bito-onon, Novelyn Anne A.; Villaruel, Adrienne B. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2015-06)This study looks into men’s non-verbal communication particularly kinesics or body language as people’s basis for their judgement of masculinity. The aim of this study is to determine the relationship between the level of exposure to a film and people’s judgement of masculinity. With the mere exposure effect stating that repeated exposure increases familiarity, the researchers have come up with the assumption that repeated exposure to a film will lead people to judge masculinity through kinesic cues. A short independent film produced by the researchers showing two actors executing men’s kinesic cues particularly posture, smiling, nodding, eye contact and hand gestures were shown to 90 respondents assigned to different levels of exposure namely low, medium and high. A questionnaire was administered soon after. Results of the study revealed no significant relationship between the level of exposure to the film and people’s judgement of masculinity. Results have also shown that of the five kinesic cues used by this study, posture is the most observed and used to judge men’s masculinity. This is consistent with the findings of researchers like Vrugt and Luyerink (2000) On the other hand, results have also revealed that contrary to past studies like that of Kawamura Et. Al (2008), smiling is the least used to judge masculinity. The researchers have concluded that factors such as pre-conceived notions and stereotypes as well as culture may have affected such results. Overall, this study has proven that the kinesic cues of men however big or minimal have a bearing on people’s judgement of masculinity.