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UPV Theses and Dissertations

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    The perception of Ilonggo audience towards Mag-TV na Amiga in terms of theme program format and talents: A production research
    Caberte, Genevieve G.; Custodio, Ann Rency C.; Macahillas, John Raymund P. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2011-03)
    The study is about the Perception of Ilonggo Audience towards the Magazine Show Mag-TV na Amiga! in terms of Theme, Program Format, and Talents. This study identified the perception of the Ilonggo audience towards the magazine show Mag-TV na Amiga! in terms of its Themes, Program Format, and Talents. Out of the results, conclusions, and recommendations of this study, the researchers produced a 15-minute segment of Mag-TVna Amiga! The survey was conducted in three barangays coming from three different districts of the City of Iloilo which were selected through random sampling. Through the survey, the researchers were able to identify the perception of the Ilonggo audience towards Mag-TV na Amiga! in terms of its Theme, Program Format, and Talents. The researchers concluded that the Ilonggo audiences have an over-all positive response towards the present Theme, Program Format, and Talents of Mag-TV na Amiga! , but have taken into consideration the recommendations of some respondents for the improvement of the magazine show.
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    The uses and gratifications of reading fan fiction among Ilongga teens
    Buenaflor, Daphne Claire; Haro, Samantha Gabrielle; Rojas, Jerlyn Joy (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2017-05)
    Fan fiction has become quite the internet trend especially among female teens that the researchers sought to find out why readers read fan fiction and what underlying needs of the readers are gratified by fan fiction. Fan fiction is all about fictional stories written by fans on real celebrities that are either published or posted online. The study is based on Katz and Blumler’s Uses and Gratifications theory, which explains the uses and functions of the media for individuals, be it of groups, and society in general. It is a survey done on to 350 female students at the Iloilo National High School (INHS) using descriptive statistics as its method of analysis. Findings reveal that Wattpad is the most used platform in accessing fan fiction and the most read stories are under Romance. The results also show the primary use for the respondents as to why they read fan fiction is stimulation or to develop their creativity and spark their imagination. Moreover, the gratifications acquired by the readers, which are cognitive or acquiring knowledge, information, and comprehensions are parallel to why they read fan fiction in the first place. The lowest rated use is socialization and the lowest rated gratification is social integrative which are also parallel to each other Reading fan fiction for the respondents, allows them to be more motivated and to be more inventive. Although, fan fiction does not necessarily help in improving the social lives of the readers.
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    The degree of potency of emojis to substitute the written language in Facebook Messenger
    Bechayda, Kristelle Mae S.; Jaruda, Ma. Ella Dean R.; Pavillar, Gliza Mae D. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2018-04)
    This is an undergraduate study of how potent the emojis are in substituting the written language in Facebook Messenger. Purposive sampling was used in determining the 127 respondents in Iloilo National High School. Survey questionnaires were utilized in gathering the data. By using Kincaid's Convergence Model of Communication, Semiotics Theory and Uses and Gratification Theory, the researchers used descriptive method to analyze the potency of emojis by studying the respondent’s mutual understanding on their use of emojis. Mutual understanding is further determined by getting the individual field of experience of each respondent. The field of experience in this study includes the level of knowledge on the use of emojis, commonly used emojis, reasons why they use emojis and the capability of emojis in conveying messages. The findings of the study showed that emojis are highly potent in substituting the written language in Facebook Messenger.
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    Masculinity in Kinesics: The relationship between level of exposure to a film and judgment of masculinity
    Al-amin, Ibrahim Mohd T.; Bito-onon, Novelyn Anne A.; Villaruel, Adrienne B. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2015-06)
    This study looks into men’s non-verbal communication particularly kinesics or body language as people’s basis for their judgement of masculinity. The aim of this study is to determine the relationship between the level of exposure to a film and people’s judgement of masculinity. With the mere exposure effect stating that repeated exposure increases familiarity, the researchers have come up with the assumption that repeated exposure to a film will lead people to judge masculinity through kinesic cues. A short independent film produced by the researchers showing two actors executing men’s kinesic cues particularly posture, smiling, nodding, eye contact and hand gestures were shown to 90 respondents assigned to different levels of exposure namely low, medium and high. A questionnaire was administered soon after. Results of the study revealed no significant relationship between the level of exposure to the film and people’s judgement of masculinity. Results have also shown that of the five kinesic cues used by this study, posture is the most observed and used to judge men’s masculinity. This is consistent with the findings of researchers like Vrugt and Luyerink (2000) On the other hand, results have also revealed that contrary to past studies like that of Kawamura Et. Al (2008), smiling is the least used to judge masculinity. The researchers have concluded that factors such as pre-conceived notions and stereotypes as well as culture may have affected such results. Overall, this study has proven that the kinesic cues of men however big or minimal have a bearing on people’s judgement of masculinity.