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UPV Theses and Dissertations

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    Trends in the work profession of BABC graduates, SY 2001-2004
    Acosta, Meryll Joyce; Rojo, Rea Ann; Yulo, Novy Katherene (Division of Biological Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2004-10)
    This study was conducted to find out the trends or patterns in the work profession of BA Broadcast Communication graduates from school years 2001-2002, 2002-2003, and 2003-2004 using sex and major field as variables. It also aims to find out what other jobs BABC graduates have, what factors affected them, and how satisfied are they with their jobs. This study was conducted during the first semester of the school year 2004-2005. Respondents chosen for this study were 140 graduates of BABC from school years 2001-2004. However, only 39 were able to reply. The locale of the study includes various places in the Philippines, mostly Metro Manila, Iloilo City, and Iloilo Province. The research design used in this study is descriptive. Results of the study show that majority of BABC graduates do not end up in the media. Those who were able to get into broadcast-related jobs do not plan to stay for good in their present jobs. On the other hand, those who did not get into broadcast-related jobs plan to pursue these kinds of jobs. The study also shows that most BABC graduates within the said school years are moderately satisfied with their present jobs.
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    The perceptions and gratifications of Ilonggo Shock Talk-Radio listeners
    Abad, Catherine Grace; Francisco, Franz C.; Gador, Fevie Anne (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2010-04)
    Shock Talk Radio Programs are gaining multitudes of listeners within Iloilo. Mama Monyeka and Talk to Papa ,two of the most popular Shock Talk-Radio programs, are the subject of the research. In this study the researchers assessed the different perceptions and gratification sought and obtained by Ilonggo listeners with different educational orientation; Out-of-School Youth, High school, and College. The researchers used descriptive research design and survey questionnaires to gather information. Result showed the OSY are the ones with the most positive perception towards Shock Talk-radio programs, followed by the High School Group and the and lastly the College group. Also the gratification that is mainly sought is entertainment needs among the three groups. Albeit needs such as information, personal identify and social interaction were also identified as needs that the audience seek to satisfy. For gratifications obtained it was shown that only 5% among the total number of the respondent claimed that needs outside entertainment have been met by these programs. The need which was satisfied the most by these programs again is the entertainment need. Using the Theory of Uses and Gratifications it was found out that the audiences' physical environment (in here educational orientation) affects the perception towards a media content (Shock Talk - radio programs) and influences his/her reasons for consumption (gratification sought).Finally media content such as Shock Talk- radio programs answer the audience' needs.