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UPV Theses and Dissertations

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AGROVOC Keyword: search.filters.agrovoc.broadcasting (radio)Committee Chair: search.filters.chair.Jurilla, Jonathan P.

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    A survey on the educational qualifications of AM radio broadcasters in Iloilo City
    Armada, Cornelio Jude C.; Braquis, Kristian Peace Alegria (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2009-11)
    This study "A Survey on the Educational Qualifications of AM Radio Broadcaster in Iloilo" aims to (1) identify the educational qualifications of AM Radio Broadcasters in Iloilo City; (2) determine the number AM Radio Broadcasters in Iloilo City earned a degree in Mass Communications/Broadcasting and other communication-related courses; (3) and identify the qualifications considered by AM Radio Stations in hiring broadcast practitioners. According to the data gathered by the researchers, almost all of the respondents have a high educational attainment. It showed that out of 42 respondents, 39 are graduates of a 4-year course. Only one practitioner is Undergraduate while the other two are graduates of a 2-year course. Five graduates of communication-related courses were also able to have a post-graduate study. The results of the study show that there are only 24 graduates of Mass Communication, Broadcast Communication and other communication-related courses working in the industry. Meanwhile, almost all of the AM radio station managers ranked a graduate of a 4-year course as the most considered qualification in hiring broadcast practitioners. Other qualifications considered are communication and writing skills, mental/intellectual capacity/ analytical, work ethics/attitude/character, talent and abilities, voice quality/diction, civil service eligibility, and experience.
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    The perceptions and gratifications of Ilonggo Shock Talk-Radio listeners
    Abad, Catherine Grace; Francisco, Franz C.; Gador, Fevie Anne (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2010-04)
    Shock Talk Radio Programs are gaining multitudes of listeners within Iloilo. Mama Monyeka and Talk to Papa ,two of the most popular Shock Talk-Radio programs, are the subject of the research. In this study the researchers assessed the different perceptions and gratification sought and obtained by Ilonggo listeners with different educational orientation; Out-of-School Youth, High school, and College. The researchers used descriptive research design and survey questionnaires to gather information. Result showed the OSY are the ones with the most positive perception towards Shock Talk-radio programs, followed by the High School Group and the and lastly the College group. Also the gratification that is mainly sought is entertainment needs among the three groups. Albeit needs such as information, personal identify and social interaction were also identified as needs that the audience seek to satisfy. For gratifications obtained it was shown that only 5% among the total number of the respondent claimed that needs outside entertainment have been met by these programs. The need which was satisfied the most by these programs again is the entertainment need. Using the Theory of Uses and Gratifications it was found out that the audiences' physical environment (in here educational orientation) affects the perception towards a media content (Shock Talk - radio programs) and influences his/her reasons for consumption (gratification sought).Finally media content such as Shock Talk- radio programs answer the audience' needs.