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UPV Theses and Dissertations

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    Drivers' helping behavior towards pedestrians: The role of awareness, responsibility, and personal norms
    Alvero, Twinkle B.; Matondo, Jirah P. (Division of BSocial Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2016-05)
    The effects of individual's norms, consequences and responsibilities on helping behavior were tested using the Norm Activation Theory. A 2x2x2 within—subjects design utilizing the scenario based approach developed by Naumann (2004) was participated by twenty-five (n=25) company drivers, and the scores obtained were measured using Helping Attitude Scale (Nickell, 1998). Interviews were conducted to further understand and explain key information about participants. Results showed that positive personal norms and higher recognition of responsibility affected helping behavior but not awareness of consequences. However, no interaction effect was observed. Therefore, the study lends partial support to the theory. Implication points that companies and LTO must incorporate and promote personal norm enhancement and recognition of responsibility within their team building programs and trainings.
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    Effects of mood and self-awareness on an individual's helping behavior
    Amponin, Charm Marie G. (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2006-03)
    This experimental research was conducted among student participants in the University to determine whether the differences in mood together with self-awareness can increase or decrease a person's helping behavior. It was also the aim of the researcher to find out if there are significant main effects on Mood and in Self-awareness towards helping. Participants were induced in a positive, neutral, or negative mood using articles having happy content, neither happy nor sad content, and sad content, respectively. On the other hand, self-awareness was measured using the mirror procedure. A brief mood questionnaire determined the story's effectiveness on the participant's affect. Using the Analysis of Variance and Tukey’s HSD test, with a computed F at .05 level of significance, results indicated that the main effect and interaction effect of mood and self-awareness produced a significant increase, as well as a significant decrease, in the participant’s expended effort to aid the researcher. Positive mood operated with self-awareness in increasing the participant's helping behavior to aid a person, while negative mood operated with self-awareness in decreasing their motivation to help. Having a positive feeling is viewed to be more inclined in giving assistance to those in need than those having bad feelings. More so when it makes a person aware that it feels good to give such aid. This study on mood and self-awareness confirmed that our emotions do affect behavior in helping others. Specifically, these determinants showed that being helpful may vary as a result of how a person feels at the moment and how consciously aware they are of themselves in a given situation.