UPV Digital RepositoryUPV-DRUniversity of the Philippines Visayas
 

UPV Theses and Dissertations

Permanent URI for this communityhttps://hdl.handle.net/20.500.14583/10

Browse

Filters

2004 - 200912010 - 20162

Settings

AGROVOC Keyword: search.filters.agrovoc.awareness-raising

Search Results

Now showing 1 - 3 of 3
  • Thumbnail Image
    Item
    Factors affecting the people's advocacy in Barangay San Pedro, San Jose, Antique
    Berbolla, Nelry Joy P.; Juada, Kristine Anne P. (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2004-03)
    This study sought to determine the factors that lead people to advocate or not on the issue. It wanted to find out if there was a relationship between (a) educational attainment, (b) annual family income, (c) personal awareness on the issue, and (d) perceived health and environmental advantages or disadvantages, and people’s advocacy. The study was conducted in Barangay San Pedro, San Jose, Antique with 320 respondents. Self-administered questionnaires which included a translation in Hiligaynon were given to these respondents. The questionnaire has two parts, (a) the respondents’ educational attainment and annual family income; (b) the Likert-type scale composed of a number of statements designed to determine the relationship of advocacy to personal awareness on the issue, and perceived health and environmental advantages or disadvantages of the issue or project. Hence, the response options of the respondents for this scale were strongly disagree, disagree, neutral, agree and strongly agree. Using the Pearson Product-Moment Correlation Coefficient, the study yielded the following results: a negligible relationship between advocacy and educational attainment, a negligible relationship between advocacy and annual family income, a weak relationship between advocacy and personal awareness on the issue, and a negligible relationship between advocacy and perceived health, and environmental advantages or disadvantages of the issue or project. Simply, out of the listed four factors that may affect the people’s advocacy, only the personal awareness on the issue had the possibility of affecting the people’s advocacy. All the others were proven to have no effect on the people’s advocacy.
  • Thumbnail Image
    Item
    Socio-economic impact of TV product advertisements to the taste and preference and level of concumption of University of the Philippines-Visayas' College of Arts and Sciences' students
    Aspiras, Marvin Arcangel (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2010-03)
    The principal purpose of this paper is to uncover the advertising-consumption relationship. In view of this, the following research objectives were pursued: (1) determination of the level of exposure, awareness and knowledge of college students towards TV product advertisements, (2) identification of the different TV product advertisements’ elements affecting the taste and preference of college students, (3) determination of the effects of TV product advertisements to the taste and preference of college students, (4) verification if TV product advertisement is a significant factor affecting the level of consumption of college students and (5) identification of other significant factors affecting the consumption levels of college students. Qualitative and quantitative approaches were employed through logistic and linear regression method. The study was carried out by administering questionnaires among 120 college students. The researcher found out that the respondents generally have low exposure but relatively high level of awareness and knowledge to TV products advertisements. Moreover, the researcher found out that storyline/theme, actor/actress/models and punch line/dialogue ranked the first three highly significant elements affecting the respondents taste and preference. Consequently, the researcher determined that an increase in the level of awareness and knowledge of the respondents increases their taste and preference increases as well. Lastly, by logistic regression the researcher found out that for every unit increase in the number of hours of watching TV, the chance of consuming toothpaste or shampoo is increased by 615.2%. On the other hand, by linear regression, taste and preference was found to be significantly affecting consumption both for advertised shampoo and toothpaste products.
  • Thumbnail Image
    Item
    Drivers' helping behavior towards pedestrians: The role of awareness, responsibility, and personal norms
    Alvero, Twinkle B.; Matondo, Jirah P. (Division of BSocial Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2016-05)
    The effects of individual's norms, consequences and responsibilities on helping behavior were tested using the Norm Activation Theory. A 2x2x2 within—subjects design utilizing the scenario based approach developed by Naumann (2004) was participated by twenty-five (n=25) company drivers, and the scores obtained were measured using Helping Attitude Scale (Nickell, 1998). Interviews were conducted to further understand and explain key information about participants. Results showed that positive personal norms and higher recognition of responsibility affected helping behavior but not awareness of consequences. However, no interaction effect was observed. Therefore, the study lends partial support to the theory. Implication points that companies and LTO must incorporate and promote personal norm enhancement and recognition of responsibility within their team building programs and trainings.