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UPV Theses and Dissertations

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    The practice of responsible journalism in the newscasting format of TV Patrol Panay
    Bangud, Colen D.; Villacastin, Gretchen C.; Villanuvea, Froilene C. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2014-03)
    It is often a battle between public service and public interest that calls on the core standard of responsible journalism. TV Patrol Panay is a tabloid newscast format, a form of television programming that has a strong leaning towards sensationalizing news. This research, however, seeks to find a systematic pattern as to whether a tabloid news program, such as TV Patrol Panay, does practice responsible journalism, despite the common presumption about tabloid practices. A systematic quantitative content analysis was used to scrutinize the practice of responsible journalism in the tabloid newscasting of TV Patrol Panay. In the endeavour to measure the concentration of responsible journalism practice in TV Patrol Panay's tabloid newscasting, a quantitative content analysis was applied in the calculation of the news program’s violations against the Journalist's Code of Ethics. The same procedure was applied to the calculation of the news program's tendencies towards tabloid practices. The results were then given percentual readings and were qualitatively analyzed and discussed. Results reveal that TV Patrol Panay practices responsible journalism despite its tabloid news format. Nonetheless, its news program contains negative aspects of tabloid and follows the descriptive format of tabloid. TV Patrol Panay in tabloid newscasting format practices responsible journalism. Its news program contains negative aspects of tabloid and follows the descriptive format of tabloid. It can hereby be deduced that although the tabloid news program is associated with the turning down of high standards of journalism (Alotaibi, 2013), the results showed that not all news programs that are tabloid in format do not and refuse to bear with the high ethical standards of television journalism.
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    Mga Ati sang Tina: a research on the communication symbols of the Ati marriage and healing rituals in Antique supplemented with a video documentary
    Abalajon, Inaj Mae Portugalete; Clores, Pauline Baysa; Fandiñola, Ciara Robyn Fernandez (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2016-05)
    Field studies in organizational communication include complex methods in data collection and analysis through interviews and production of video ethnography. This research focuses on the ethnography of the indigenous peoples (IPs), specifically the Atis. They hold the richest and most genuine culture the Philippines has. One important component that makes up culture is the rituals by the IPs that make up various symbols that bear meanings important to the communities where they belong to. However, through the years, these symbols are slowly fading because of the rise of new technologies. The waning purity of the rituals, together with its communication symbols, influenced this research to use media in preserving its remaining nature before it dies out. Through a video documentary, a concrete material can be passed through generations. This material with combination of facts and visuals creates a consistent and more efficient way of preserving what lacks in oral tradition. The researchers chose the Ati community in Brgy. Tina, Hamtic, Antique as subjects of this research. They used descriptive analysis in conducting the study. The data was gathered through participatory observation, SWOT analysis, ocular visits and immersion. The study outlined its framework according to the Organizational Culture Theory. The theory states that communication symbols are present in a community through verbal, physical and behavioural symbols. Another theory used in the study is the theory of Semiotics. The meanings behind these symbols are what we call the signified, while the symbols or objects attached to these meanings are the signifiers. Interviews were conducted to identify directly the meanings of the communication symbols from the Atis and experts themselves. The researchers were able to gather communication symbols (signifiers) from the marriage and healing rituals of the Ati community. Significantly, the meanings (signified) of ii these symbols show the Ati community’s strong feudal ties, and high respect for spirits and unseen forces. Furthermore, the lifestyle of the community depends on the available resources in their environment. Keywords: Indigenous People, Culture, Rituals, Video Documentary, Organizational Culture Theory, Communication Symbols