UPV Theses and Dissertations
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Item Social responsibility on the use of media technologyBeloya, Marian Kristina C.; Camancho, Rea Micah C.; Perez, Mary Lydannie V.; Villanueva, Ma. Emilie M. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2005-10-21)This study is about responsibility on the use of media technology specifically cellular phones. The study is done through a survey measuring on respondents’ behavior and awareness of social responsibility pertaining to the use of cellular phone. Residents of UPV Miagao dormitories (Balay Apitong, Balay Gumamela, Balay Lampirong, Balay Kanlaon, and Balay Madyaas) were chosen as respondents to the study. The results of the study show that the respondents are Aware of their social responsibility but they are Sometimes responsible in using their cellular phone and as senders and receivers. Therefore, the UPV Miagao dormitory residents are Quite Socially Responsible on the use of media technology specifically cellular phones.Item Status of digital filmmaking in the PhilippinesAyuste, Ira Sheena C.; Guda, John Mark P.; Noveros, John Trexy N. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2006-10)The Philippines was once considered to be one of the most prolific filmmakers in Asia, second to Bollywood of India. However, through the years, the Philippine Film Industry suffered a decline in number of film productions. With the advancement of technology, independent Filipino filmmakers started to work on digital films. The year 2005 is considered to be the peak of digital filmmaking in the country. Numerous independent digital films were produced and some wore given international recognition and awards. Since digital imaging technology naturally pixelize when images are enlarged, as in exhibition in theaters, and a rather low image projection compared to commercial film which has a finer texture , it can be resorted for low-cost production of digital films. Since it has a low-budget, it doesn't star famous actors and actresses. It has also high risks of piracy since digital format can easily be copied. However, digital films' strongest- components are its relevant societal themes and storyline and new film treatment and creative freedom. It's usually being directed by new, young directors who have fresh ideas and insights, which sometimes, even the most sensitive subjects are being tackled. It primarily targets and develops a new set of audience, who basically belong to today's generation as digital filmmakers claimed to be the voice of the new generation on how they see life, the society and the world. Promotion is the main problem of digital producers. It doesn't have enough funding to have its film promoted on TV and print. However with the continuous struggle to educate the viewing public, with the help of different sectors, digital filmmaking has the potential to compete with commercial films in terms of volume of viewer ship, eventually contributing to the increase of film production in the Philippine Film Industry.Item A survey on the educational qualifications of AM radio broadcasters in Iloilo CityArmada, Cornelio Jude C.; Braquis, Kristian Peace Alegria (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2009-11)This study "A Survey on the Educational Qualifications of AM Radio Broadcaster in Iloilo" aims to (1) identify the educational qualifications of AM Radio Broadcasters in Iloilo City; (2) determine the number AM Radio Broadcasters in Iloilo City earned a degree in Mass Communications/Broadcasting and other communication-related courses; (3) and identify the qualifications considered by AM Radio Stations in hiring broadcast practitioners. According to the data gathered by the researchers, almost all of the respondents have a high educational attainment. It showed that out of 42 respondents, 39 are graduates of a 4-year course. Only one practitioner is Undergraduate while the other two are graduates of a 2-year course. Five graduates of communication-related courses were also able to have a post-graduate study. The results of the study show that there are only 24 graduates of Mass Communication, Broadcast Communication and other communication-related courses working in the industry. Meanwhile, almost all of the AM radio station managers ranked a graduate of a 4-year course as the most considered qualification in hiring broadcast practitioners. Other qualifications considered are communication and writing skills, mental/intellectual capacity/ analytical, work ethics/attitude/character, talent and abilities, voice quality/diction, civil service eligibility, and experience.Item Level of influence of east asian countries in the Ilonggo culture through televisionAlmedita, Florange R.; Chavez, Nahrielyn D.; Sotes, Mariel Yvonne L. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2009-10)This study is about the Level of Influence of East Asian Countries in the Ilonggo Culture. The researchers identified the different East Asian television shows aired in the two giant networks - ABS-CBN and GMA since January- July 2009 and determined the influence of these East Asian television shows in the Ilonggo culture in terms of attitude, lifestyle and music. Furthermore, the researchers also identified the role of television in shaping the culture of the people. The researchers did a survey on the residents of randomly selected barangays of Molo and Villa districts to determine the level of influence of these East Asian television shows on their culture. The results showed that majority of the respondents have a positive attitude and practice in terms of lifestyle specifically clothing and accessories and music towards East Asian television shows. Thus, East Asian television shows have an influence in the Ilonggo culture.