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Undergraduate Research Project

Permanent URI for this collectionhttps://hdl.handle.net/20.500.14583/29

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    A survey on the educational qualifications of AM radio broadcasters in Iloilo City
    Armada, Cornelio Jude C.; Braquis, Kristian Peace Alegria (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2009-11)
    This study "A Survey on the Educational Qualifications of AM Radio Broadcaster in Iloilo" aims to (1) identify the educational qualifications of AM Radio Broadcasters in Iloilo City; (2) determine the number AM Radio Broadcasters in Iloilo City earned a degree in Mass Communications/Broadcasting and other communication-related courses; (3) and identify the qualifications considered by AM Radio Stations in hiring broadcast practitioners. According to the data gathered by the researchers, almost all of the respondents have a high educational attainment. It showed that out of 42 respondents, 39 are graduates of a 4-year course. Only one practitioner is Undergraduate while the other two are graduates of a 2-year course. Five graduates of communication-related courses were also able to have a post-graduate study. The results of the study show that there are only 24 graduates of Mass Communication, Broadcast Communication and other communication-related courses working in the industry. Meanwhile, almost all of the AM radio station managers ranked a graduate of a 4-year course as the most considered qualification in hiring broadcast practitioners. Other qualifications considered are communication and writing skills, mental/intellectual capacity/ analytical, work ethics/attitude/character, talent and abilities, voice quality/diction, civil service eligibility, and experience.
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    An assessment of the fishery ordinances of the different coastal municipalities in the Province of Iloilo, 1992-1998
    Almero, Flora B.; Gerona, Ma. Leda G. (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 1999-12)
    This research project is an assessment of the fishery ordinances of the different coastal municipalities in the Province of Iloilo. The study covers the fourteen (14) coastal municipalities of the Province namely; the Municipality of Anilao, Banate, Barotac Nuevo, Barotac Viejo, Batad, Carles, Concepcion, Dumangas, Estancia, Miag- ao, Oton, San Dionisio, San Joaquin and Tigbauan. The primary data were taken from the various municipal fishery ordinances of the different coastal municipalities under study, and the national fishery policies (RA 7160, PD 704, RA 8550). The researchers also employed field interviews with selected fisherfolk leaders as a source of first hand information concerning the recent situation of the fishery industry in their respective municipalities. It was found that: (1) the fishery industry in the Province of Iloilo is facing problems on overexploitation, overfishing, pollution, and habitat destruction; (2) the primary concern of the over-all policy mosaic for the fishery industry is the rehabilitation and protection of the coastal environment, the limitation of access to fishery resources comes as the secondary concern, while the protection of the rights of municipal fisherfolk appears in a very limited number of promulgations only; (3) generally the provisions in the over-all policy mosaic is consistent and complimentary, both vis-a-vis the national fishery policies and within their respective municipal fishery ordinances where the provisions belongs. Assessing the municipal fishery ordinances of the different coastal municipalities in the Province of Iloilo, it was found that the goal of the over-all policy mosaic is the promotion of sustainable development for the fishery industry so as to achieve food security in terms of fish.
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    The meaning of beauty: A semiotic analysis of a beauty product advertisement and its interpretation by young female professionals
    Alcala, Zharina Ayn T.; Gamayao, April P. (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2011-03)
    This study explored on how a beauty product advertisement communicates the concept of beauty and how it can affect the consumption of the said product among young female professionals. By using semiotic analysis, the researchers identified the signs and codes that communicate what is beautiful and its possible effects on the pre-existing concept of beauty. The Focused Group Discussions among 17 participants from Iloilo City revealed that the concept of beauty of the participants is not only defined physically but also holistically. However, the participants deemed physical beauty important. Though the participants identified the signs and codes of related to beauty in the advertisement, these did not affect their concept of beauty and their consumption of the said product. The quality, affordability and credibility of the beauty products were the factors they considered in patronizing the products and not necessarily because of the advertisement.
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    The political dynamics behind the renovation of Felix Gorriceta Jr. Avenue connecting Pavia-Mandurriao and its effects on property holders and PUV operators association
    Albaladejo, Christine Kate; Laude, Jennifer (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2011-03)
    This study looks into the political dynamics behind the implementation of the policy renovating the Felix Gorriceta Jr. Avenue in Pavia, Iloilo and its effects on two end-users—property holders as represented by Parc Regency, and transportation sector represented by the Leon Jeepney Operators and Drivers’ Association (LEJODA). The interrelationships between various levels of the government in the conceptualization of the infrastructure project is examined. It describes conditions of the area where the road stretches prior to the renovation; identifies the reasons why the policy was pursued; and examines how the policy on renovation affected the end-users. Interviews as well as secondary data were utilized in the study. The initiatives and funding for the project came out of a broader plan to integrate the road to the Iloilo airport from the national government, and subsequently chosen by the provincial government of Iloilo relative to other sites. The local government of Pavia had little role to play in its conceptualization, except for the necessary measures for the full implementation of the said policy. The policy conferred benefits to both end-users.
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    Drivers' helping behavior towards pedestrians: The role of awareness, responsibility, and personal norms
    Alvero, Twinkle B.; Matondo, Jirah P. (Division of BSocial Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2016-05)
    The effects of individual's norms, consequences and responsibilities on helping behavior were tested using the Norm Activation Theory. A 2x2x2 within—subjects design utilizing the scenario based approach developed by Naumann (2004) was participated by twenty-five (n=25) company drivers, and the scores obtained were measured using Helping Attitude Scale (Nickell, 1998). Interviews were conducted to further understand and explain key information about participants. Results showed that positive personal norms and higher recognition of responsibility affected helping behavior but not awareness of consequences. However, no interaction effect was observed. Therefore, the study lends partial support to the theory. Implication points that companies and LTO must incorporate and promote personal norm enhancement and recognition of responsibility within their team building programs and trainings.
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    The key elements of the situation comedy that appeal to televiewers
    Aloro, Norvyn V. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2011-03)
    The municipality of Sebaste in Antique Province is along the path of strong typhoons that can cause damage to lives and properties. The likely effects of these typhoons and other natural or man-made disasters can be mitigated by prompt information dissemination and early warning devices. Correct information and warnings that reach people at the right time can help them prepare for the impending disaster and avoid its likely effects. In Sebaste, there is no community-wide early warning system. This study focused on the value placed by the local residents of Sebaste, Antique for the establishment of an early warning device in the form of the Barangay Loud Speaker System (BLS) by estimating their willingness-to-pay (WTP) using Contingent Valuation Method. A total of 320 study participants representing their households, equally distributed in eight barangays of Sebaste, Antique were interviewed in January to March 2017 using a pilot-tested interview schedule. Seventy-five percent of the study participants were willing to pay for the BLS. The binary logit regression showed that bid price was the only factor that significantly (and negatively) affects WTP at 1% level of significance. The estimated monthly mean WTP with and without adjustment for the level of certainty were P68.00 and P60.75, respectively. The monthly Social WTP with and without adjustment for the level of certainty were Pl84,084.16 and Pl62,293.63, respectively. This study recommends that the local government of Sebaste should invest in the establishment of the BLS in each of 10 barangays of the municipality.