Undergraduate Research Project

The effects of individual's norms, consequences and responsibilities on helping behavior were tested using the Norm Activation Theory. A 2x2x2 within—subjects design utilizing the scenario based approach developed by Naumann (2004) was participated by twenty-five (n=25) company drivers, and the scores obtained were measured using Helping Attitude Scale (Nickell, 1998). Interviews were conducted to further understand and explain key information about participants. Results showed that positive personal norms and higher recognition of responsibility affected helping behavior but not awareness of consequences. However, no interaction effect was observed. Therefore, the study lends partial support to the theory. Implication points that companies and LTO must incorporate and promote personal norm enhancement and recognition of responsibility within their team building programs and trainings.

Anime is a popular media in the Philippines that gathers a big following among the youth. It greatly affects the animation industry of the country because it already is an established foreign medium. The Filipino anime fans are undoubtedly influenced by anime, thus, certain traits and behaviors which are new and often considered as “weird” by other people had been manifested. With this, the researchers conducted an analysis of the characteristics and behavior of UPV Genguken members and how these traits prevail over time as they also deal with non-anime fans in their everyday life. It is designed to find out what qualities are common among these anime fans and what factors led them to adopt the Japanese anime subculture. The descriptive research design is employed in conducting this study. The study finds out that exposure to television is the main factor that caused the respondents to become anime fans. Another factor is that their parents left them alone to watch anime as long as they behaved well. For respondents who have siblings, the reason stated is that the latter also influenced them to watch anime. The anime fans’ shared qualities are the preference for subtitled videos and the constant desire for anime. They are also knowledgeable in the Japanese culture and even have a grasp of the Japanese language. In terms of personality, anime fans prefer to be alone but like to interact with fellow fans who are on the same level as they are, alone but not lonely, and are mostly silent. They want to see Filipino values, cultures, practices, and history in Filipino animation. The most popular genre among the respondents are horror and fantasy. For future researches, the differences in Japanese and Filipino communication styles should be studied to understand why so many of the youth are attracted to anime. It is also recommended to have further studies on the various concepts of an otaku from points of view of Filipino anime fans. Anime has a great impact on the Filipino anime fans in terms of their ways of living, language, appearances, and even attitudes. With that, the researchers recommend the Filipino animators to develop a style in animation that is distinct and easily recognizable as Filipino. This is to attract not just the Filipino anime fans but as well as all Filipinos to watch and patronize Filipino-produced animations.

Undergraduate Research Project

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