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Undergraduate Research Project

Permanent URI for this collectionhttps://hdl.handle.net/20.500.14583/29

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2011 - 20143

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    The perception of Ilonggo audience towards Mag-TV na Amiga in terms of theme program format and talents: A production research
    Caberte, Genevieve G.; Custodio, Ann Rency C.; Macahillas, John Raymund P. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2011-03)
    The study is about the Perception of Ilonggo Audience towards the Magazine Show Mag-TV na Amiga! in terms of Theme, Program Format, and Talents. This study identified the perception of the Ilonggo audience towards the magazine show Mag-TV na Amiga! in terms of its Themes, Program Format, and Talents. Out of the results, conclusions, and recommendations of this study, the researchers produced a 15-minute segment of Mag-TVna Amiga! The survey was conducted in three barangays coming from three different districts of the City of Iloilo which were selected through random sampling. Through the survey, the researchers were able to identify the perception of the Ilonggo audience towards Mag-TV na Amiga! in terms of its Theme, Program Format, and Talents. The researchers concluded that the Ilonggo audiences have an over-all positive response towards the present Theme, Program Format, and Talents of Mag-TV na Amiga! , but have taken into consideration the recommendations of some respondents for the improvement of the magazine show.
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    Children's perception on the gender role content of Philippine television programs
    Brillo, Kharla Mae D.; Cruzada, Felecyl Joy P. (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2014-03)
    This study aimed to find out the gender role portrayals in Philippine television programs. The narratives of elementary students regarding their perceptions of two primetime shows, Honesto and Got To Believe were analyzed. The sample consisted of twenty-one (21) respondents that have passed the criteria prior to the interview. The analysis revealed that male characters are perceived to be capable of acquiring a higher level of education and occupation; are generally richer; engage in physically demanding activities; usually care less of how they look and are socially inhibited. Conversely, female characters are perceived to engage in domestic chores; particularly lighter activities; are more creative; are more sociable; are commonly concerned of their physical appearance; and are often victims of maltreatment.
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    The key elements of the situation comedy that appeal to televiewers
    Aloro, Norvyn V. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2011-03)
    The municipality of Sebaste in Antique Province is along the path of strong typhoons that can cause damage to lives and properties. The likely effects of these typhoons and other natural or man-made disasters can be mitigated by prompt information dissemination and early warning devices. Correct information and warnings that reach people at the right time can help them prepare for the impending disaster and avoid its likely effects. In Sebaste, there is no community-wide early warning system. This study focused on the value placed by the local residents of Sebaste, Antique for the establishment of an early warning device in the form of the Barangay Loud Speaker System (BLS) by estimating their willingness-to-pay (WTP) using Contingent Valuation Method. A total of 320 study participants representing their households, equally distributed in eight barangays of Sebaste, Antique were interviewed in January to March 2017 using a pilot-tested interview schedule. Seventy-five percent of the study participants were willing to pay for the BLS. The binary logit regression showed that bid price was the only factor that significantly (and negatively) affects WTP at 1% level of significance. The estimated monthly mean WTP with and without adjustment for the level of certainty were P68.00 and P60.75, respectively. The monthly Social WTP with and without adjustment for the level of certainty were Pl84,084.16 and Pl62,293.63, respectively. This study recommends that the local government of Sebaste should invest in the establishment of the BLS in each of 10 barangays of the municipality.