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Undergraduate Research Project

Permanent URI for this collectionhttps://hdl.handle.net/20.500.14583/29

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    Utang na loob: The Ilonggo experience
    Baldo, Jezzebelle T.; Quirante, Rachel Joy A. (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2011-03)
    This study aimed to investigate the construct of utang na loob from the Ilonggo perspective and to distinguish the Filipino concept of utang na loob from Trivers’ model of reciprocal altruism. This research is an exploratory study which made use of focus group discussion for data collection. The data was analyzed using category pattern analysis. Based on the results, utang na loob in the Ilonggo perspective is utang na kabalaslan. Its process is parallel but not equivalent to utang na loob in the Kapwa perspective and partly in reciprocal altruism. However, differences lie in the concept, construct, dimensions and repayment. Also, utang na loob in Kapwa differs with reciprocal altruism in terms of reason for helping, repayment and extent of the process.
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    Drivers' helping behavior towards pedestrians: The role of awareness, responsibility, and personal norms
    Alvero, Twinkle B.; Matondo, Jirah P. (Division of BSocial Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2016-05)
    The effects of individual's norms, consequences and responsibilities on helping behavior were tested using the Norm Activation Theory. A 2x2x2 within—subjects design utilizing the scenario based approach developed by Naumann (2004) was participated by twenty-five (n=25) company drivers, and the scores obtained were measured using Helping Attitude Scale (Nickell, 1998). Interviews were conducted to further understand and explain key information about participants. Results showed that positive personal norms and higher recognition of responsibility affected helping behavior but not awareness of consequences. However, no interaction effect was observed. Therefore, the study lends partial support to the theory. Implication points that companies and LTO must incorporate and promote personal norm enhancement and recognition of responsibility within their team building programs and trainings.