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Undergraduate Research Paper

Permanent URI for this collectionhttps://hdl.handle.net/20.500.14583/28

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    Socio-economic impact of TV product advertisements to the taste and preference and level of concumption of University of the Philippines-Visayas' College of Arts and Sciences' students
    Aspiras, Marvin Arcangel (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2010-03)
    The principal purpose of this paper is to uncover the advertising-consumption relationship. In view of this, the following research objectives were pursued: (1) determination of the level of exposure, awareness and knowledge of college students towards TV product advertisements, (2) identification of the different TV product advertisements’ elements affecting the taste and preference of college students, (3) determination of the effects of TV product advertisements to the taste and preference of college students, (4) verification if TV product advertisement is a significant factor affecting the level of consumption of college students and (5) identification of other significant factors affecting the consumption levels of college students. Qualitative and quantitative approaches were employed through logistic and linear regression method. The study was carried out by administering questionnaires among 120 college students. The researcher found out that the respondents generally have low exposure but relatively high level of awareness and knowledge to TV products advertisements. Moreover, the researcher found out that storyline/theme, actor/actress/models and punch line/dialogue ranked the first three highly significant elements affecting the respondents taste and preference. Consequently, the researcher determined that an increase in the level of awareness and knowledge of the respondents increases their taste and preference increases as well. Lastly, by logistic regression the researcher found out that for every unit increase in the number of hours of watching TV, the chance of consuming toothpaste or shampoo is increased by 615.2%. On the other hand, by linear regression, taste and preference was found to be significantly affecting consumption both for advertised shampoo and toothpaste products.
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    Necropolitics: Panay's tumandok burial grounds and the Jalaur River Multipurpose Project Phase II (JRMP II)
    Balani, Mar Anthony B.; Mangilog, Jude M. (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2016-05)
    The study describes the implications of Tumandok’s (Indigenous Peoples of Central Panay) burial grounds right in the location of the proposed Jalaur River Multipurpose Project Phase II (JRMP-II). The JRMP-II is a development project however appears to be a destructive force to the Indigenous Peoples burial grounds. The study uses the interviews conducted with the Tumandok elders as key informants, personnel of offices in-charge of the construction of JRMP- II, identification and mapping of burial grounds, and close reading of international and domestic laws on and protection of sacred sites experiences. This study argues that burial grounds should be seen as a form of resistance to state sponsored development project as supported by international examples of jurisprudence and laws on the protection of sacred sites and the deep sense of conservation of the Indigenous Peoples for their hallowed grounds. This places Indigenous Peoples’ burial grounds in a pivotal role in the perspective of necropolitics as a material evidence of contestation on State policies. This study hopes to expand the notion of necropolitics by including the power to influence by the dead and their burial grounds on the aggressive policies of the state.
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    Analysis and assessment of the performance of the Municipal Leadership and Governance Program (MLGP) partner municipalities in improving health outcomes
    Araneta, Francine Nicole M.; Bebita, Valerie Anne N.; Endoma, Vivienne F.; Estanda, Marvyn Kerziel A.; Gupeteo, Mary Pauline Kriszl E.; Lebosada , Billy John F.; Magsipoc, Karla Mae B.; Pabello, Kimberly T.; Samoro, Karmela Marie G.; Villaruel, Rigel Kent Q. (2016-05)
    The Zuellig Family Foundation through the Municipal Leadership and Governance Program (MLGP) aims to bridge the gap between the Filipinos and the promise of universal health care through the local health managers. They developed a local health scheme with focus on the World Health Organization’s six building blocks of health system so the country can achieve the Millennium Development Goals on health by 2015. However, there are still no available methods that can measure the success of health programs such as the MLGP. In order to address this issue, the researchers proposed to quantify and assess the health outcomes and the municipality performance. Heath outcomes are represented using secondary data provided by the MLGP municipalities on the performance indicators for MDGs for health. Municipality performance is quantified using a scoring system developed by the researchers based on the performance indicators assigned by the ZFF for each WHO building-block and significant improvement in municipality performance was found. The health data was analyzed by comparing the medians of yearly data using non- parametric/distribution-free sign tests. Among the health indicators with complete data for all 28 municipalities, significant difference in health outcomes was found in the data proportions of ratio of facility-based deliveries (FBD), ratio of births attended by births attended by skilled personnel (SBA), contraceptive prevalence rate (CPR), and proportion of fully immunized children (FIC). Maternal and infant mortality ratio, under-five mortality rates and malnutrition rate did not show any significant difference within the two-year intervention time span. Ratio of facility-based deliveries and ratio of births attended by skilled personnel showed significant positive correlations with health financing, health service delivery, and total performance indicators. There is also a significant positive correlation between CPR and leadership and governance, health financing, health human resource, access to medicine and technology, health service delivery and total performance indicators. However, it is interesting to note that the data on fully immunized children showed significant but negative correlations with leadership and governance performance indicators.
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    Corporate social responsibility in the energy sector: The role of stakeholders and Korea Electric Power Corporation-Salcon Power Corporation (KSPC) in the Visayas base-load power development project in Brgy. Colon, Naga City, Cebu
    Agero, Nikki Rose L. (Division of Biological Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2013-04)
    This research study examines the roles and strategies utilized by the different stakeholders (i.e. Asian Development Bank, DOE, DENR-7, Municipal Government of Naga City, Cebu and Civil Society Organizations) in promoting corporate social responsibility in the Visayas Base-Load Power Development Project owned by KSPC in Brgy. Colon, Naga City, Cebu from 2003 to the present. The paper also identifies and analyzes the interrelationships between the various actors/stakeholders. In the study, the resource relationship employed by ADB, DOE and DENR-7 towards KSPC was of high interdependence. The use of direct usage strategies was employed by stipulating terms and conditions to influence the KSPC’s observance of corporate social responsibility in the coal-fired power plant. The relationship between the Municipality of Naga City, Cebu and KSPC exhibited firm power for the project was approved and endorsed by the national government under a Built-Own-Operate scheme. It is favorable to use indirect usage strategies such as sending letters/complaints to the responsible individuals in order to exert pressures/demands to the company. Between the civil society organizations and KSPC, the resource relationship was marked by firm power and low interdependence. The civil society organizations utilized indirect withholding/usage strategies (i.e. working through linkages) that were capable of controlling resources to obtain the response from KSPC. Resources (i.e. financial and social) and resource relationships affect the interrelationships between the actors of the project towards the observance of corporate social responsibility for these serve as mechanisms for leverage over the company.
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    The role of Filipino children in the guerrilla war against the Japanese in Panay, 1942-1945
    Apin, Oliver Brian M. (Division of Social Sciences, College of Arts and Sciences, University of the Philippines, 1998)
    This is a study about the significant role of Filipino children in the guerrilla resistance movement in Panay from 1942 to 1945. The study seeks to: (a) identify who were these child guerrillas who participated in the guerrilla war, (b) ascertain the reasons why they participated in the resistance movement, (c) identify what roles they played and analyze how their roles helped the guerrilla resistance movement in Panay. The researcher utilized the technique of oral history and narratives of child guerrillas who were former members of the 61st Infantry Division. Secondary informants, who have knowledge about the resistance movement in Panay during the Second World War, like relatives, friends, and unit mates/comrades-in-arms of the child guerrillas were also interviewed. The approach used by the researcher in interviewing the informants was informal and did not make use of a questionnaire. The researcher let the informants tell their experiences during the guerrilla war. Materials from various libraries, such as books, theses, magazines, memoirs, and military documents, were also utilized. The collected data were then analyzed and cross-examined by corroborating the testimonies of the primary and secondary informants and findings in the library research in order to establish the authenticity of their narratives. From the informants, the researcher found out that there were a variety of reasons why they participated in the guerrilla resistance movement. Among these were patriotism, personal grievances, the desire to satisfy their sense of adventure, and economic conditions. The researcher also found out that adult guerrillas coerced some of the children. The research reveals that the contributions of children to the guerrilla movement were very significant. Their responsibilities as guerrillas include guarding mobile guerrilla installations; doing household chores, like cooking, washing clothes, cleaning weapons and campgrounds; and giving first aid to wounded guerrillas. Some of the child guerrillas were also involved in intelligence operations, signal and communications assignments, and military/combat operations. The researcher also found out from credible informants that there were almost a hundred child guerrillas who served the 61st Division. Most of them are still unidentified.
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    Mga pambansang bangungot: A critical reading of narratives in Chito S. Roño's selected horror films as allegories of Filipino society
    Abalajon, Eric P. (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2014-04)
    It took some time before cinema become a legitimate art form worthy as an object of study. Francois Truffaut proposed the concept of the auteur where though a large number of people are involved in producing a film, the director has overall artistic power in the movie. This formal approach to the medium invariably leads to the neglect of ‘genre films’. Cultural studies made possible the evaluation of these popular movies by placing them in their social and historical contexts. Using an interdisciplinary approach that gives equal value to both text and context, the dynamics of society and cultural artifacts are revealed in films. The paper will focus on the relatively neglected genre of horror cinema, particularly the work of veteran director Chito S. Roño. The paper aims to document the film career of Chito S. Roño and locate his position in the development of Filipino film industry. The paper then pursues a reading of a range of recent blockbuster horror films—Feng Shui (2004), T2 (2009) and The Healing (2012)-- and highlight their sociocultural and political underpinnings. Lastly this study aims to discuss the dynamics of horror films, particularly its allegorical function, and the role it plays in Philippine society. Feng Shui (2004) is read as a demonstration of overlapping societal anxieties regarding the discourse of upward economic mobility that spills over to the discourses of luck, ethnicity, changing gender roles and politics of domestic space. 7'2 (2009) is read as a reworking of the road movie, juxtaposing the discourse of spatial politics and majority-minority antagonisms in the nation-space. The source of horror is read as the unresolved issues brought about by the subalternization of Filipino-Muslims. The Healing (2012) is read in the context of the dismal state of health care and disintegration of the sense of community; the critique maps the horrors that confront the Filipino body and lays bare possible resistance. This paper takes the position that indeed the selected horror films once historicized perform allegorical functions, and by infusing forms of resistance in the narratives can also help to usher in social transformation to end societal horrors. It took some time before cinema become a legitimate art form worthy as an object of study. Francois Truffaut proposed the concept of the auteur where though a large number of people are involved in producing a film, the director has overall artistic power in the movie. This formal approach to the medium invariably leads to the neglect of ‘genre films’. Cultural studies made possible the evaluation of these popular movies by placing them in their social and historical contexts. Using an interdisciplinary approach that gives equal value to both text and context, the dynamics of society and cultural artifacts are revealed in films. The paper will focus on the relatively neglected genre of horror cinema, particularly the work of veteran director Chito S. Roño. The paper aims to document the film career of Chito S. Roño and locate his position in the development of Filipino film industry. The paper then pursues a reading of a range of recent blockbuster horror films—Feng Shui (2004), T2 (2009) and The Healing (2012)-- and highlight their sociocultural and political underpinnings. Lastly this study aims to discuss the dynamics of horror films, particularly its allegorical function, and the role it plays in Philippine society. Feng Shui (2004) is read as a demonstration of overlapping societal anxieties regarding the discourse of upward economic mobility that spills over to the discourses of luck, ethnicity, changing gender roles and politics of domestic space. 7'2 (2009) is read as a reworking of the road movie, juxtaposing the discourse of spatial politics and majority-minority antagonisms in the nation-space. The source of horror is read as the unresolved issues brought about by the subalternization of Filipino-Muslims. The Healing (2012) is read in the context of the dismal state of health care and disintegration of the sense of community; the critique maps the horrors that confront the Filipino body and lays bare possible resistance. This paper takes the position that indeed the selected horror films once historicized perform allegorical functions, and by infusing forms of resistance in the narratives can also help to usher in social transformation to end societal horrors.