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Undergraduate Research Paper

Permanent URI for this collectionhttps://hdl.handle.net/20.500.14583/28

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Committee Chair: search.filters.chair.Ebay, JorgeSDG: search.filters.sdg.SDG 8 - Decent work and economic growth

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    Income an employment structure of households in the coastal barangays of Miagao, Iloilo
    Bacalocos, Kezzie Lyn R.; Camit, Rizalee L. (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2010-04)
    This paper was designed to describe the income and employment structure of the households in the coastal barangays of Miagao, Iloilo. Data were gathered through face- to-face interviews with 303 household heads from the six barangays identified by the Municipal Planning and Development Office. There were a total of 1,867 household members, where 1,086 belonged to the working age group. The data gathered were analyzed using descriptive statistics such as frequency counts, averages and percentages. Results showed that despite being near the sea, the households were not dependent on it for their income and employment. The proportion of professionals was low. Most household members in working age worked in the past in non — professional jobs, mostly in contractual terms. Similarly, most were currently employed in skill-related jobs such as in construction and mechanics. The proportion of females out of work is greater than the males. The monthly household income ranged between 0 to Phpl6, 300. The majority of households have an average income of P7, 343.19. Income diversification program is needed in the area. The women who are willing to work can be targeted for livelihood program and skills training. Information on jobs and skills training available must effectively disseminated in the barangays.
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    Socio-economic impact of TV product advertisements to the taste and preference and level of concumption of University of the Philippines-Visayas' College of Arts and Sciences' students
    Aspiras, Marvin Arcangel (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2010-03)
    The principal purpose of this paper is to uncover the advertising-consumption relationship. In view of this, the following research objectives were pursued: (1) determination of the level of exposure, awareness and knowledge of college students towards TV product advertisements, (2) identification of the different TV product advertisements’ elements affecting the taste and preference of college students, (3) determination of the effects of TV product advertisements to the taste and preference of college students, (4) verification if TV product advertisement is a significant factor affecting the level of consumption of college students and (5) identification of other significant factors affecting the consumption levels of college students. Qualitative and quantitative approaches were employed through logistic and linear regression method. The study was carried out by administering questionnaires among 120 college students. The researcher found out that the respondents generally have low exposure but relatively high level of awareness and knowledge to TV products advertisements. Moreover, the researcher found out that storyline/theme, actor/actress/models and punch line/dialogue ranked the first three highly significant elements affecting the respondents taste and preference. Consequently, the researcher determined that an increase in the level of awareness and knowledge of the respondents increases their taste and preference increases as well. Lastly, by logistic regression the researcher found out that for every unit increase in the number of hours of watching TV, the chance of consuming toothpaste or shampoo is increased by 615.2%. On the other hand, by linear regression, taste and preference was found to be significantly affecting consumption both for advertised shampoo and toothpaste products.