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Undergraduate Research Paper

Permanent URI for this collectionhttps://hdl.handle.net/20.500.14583/28

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Committee Chair: search.filters.chair.Ebay, JorgeDegree: search.filters.degree.Bachelor of Science in Economics

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    Factors affecting fertility choice among married couples in Oton, Iloilo
    Autentico, Sheila M.; Cagalagawan, Aiza Maris G. (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2008-03)
    The study identified the different factors affecting fertility choice of married couples in Oton, Iloilo. There were 100 participants from the three barangays in Oton. Iloilo namely: Trapiche, Poblacion South, and Buray. The dependent variable is measured by the actual number of living children the married couples have. The independent variables were classified into four categories: economic factors, biological factors, psychological factors, and geographical factors. The multivariate analysis revealed that the significant variables found to significantly affect the decision on the number of children by married couples (at 5% level of significance) are gross monthly income of the household, years of formal education of the wife, age of wife at first marriage, ideal number of children by the couple and perception of children to be of help in old age. However, the R-squared value of 30.78 indicates that there are still some factors that were not included in the model. Nevertheless, the significant variables had the expected signs.
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    Socio-economic impact of TV product advertisements to the taste and preference and level of concumption of University of the Philippines-Visayas' College of Arts and Sciences' students
    Aspiras, Marvin Arcangel (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2010-03)
    The principal purpose of this paper is to uncover the advertising-consumption relationship. In view of this, the following research objectives were pursued: (1) determination of the level of exposure, awareness and knowledge of college students towards TV product advertisements, (2) identification of the different TV product advertisements’ elements affecting the taste and preference of college students, (3) determination of the effects of TV product advertisements to the taste and preference of college students, (4) verification if TV product advertisement is a significant factor affecting the level of consumption of college students and (5) identification of other significant factors affecting the consumption levels of college students. Qualitative and quantitative approaches were employed through logistic and linear regression method. The study was carried out by administering questionnaires among 120 college students. The researcher found out that the respondents generally have low exposure but relatively high level of awareness and knowledge to TV products advertisements. Moreover, the researcher found out that storyline/theme, actor/actress/models and punch line/dialogue ranked the first three highly significant elements affecting the respondents taste and preference. Consequently, the researcher determined that an increase in the level of awareness and knowledge of the respondents increases their taste and preference increases as well. Lastly, by logistic regression the researcher found out that for every unit increase in the number of hours of watching TV, the chance of consuming toothpaste or shampoo is increased by 615.2%. On the other hand, by linear regression, taste and preference was found to be significantly affecting consumption both for advertised shampoo and toothpaste products.