Undergraduate Research Paper
Permanent URI for this collectionhttps://hdl.handle.net/20.500.14583/28
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Item Socio-economic impact of TV product advertisements to the taste and preference and level of concumption of University of the Philippines-Visayas' College of Arts and Sciences' studentsAspiras, Marvin Arcangel (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2010-03)The principal purpose of this paper is to uncover the advertising-consumption relationship. In view of this, the following research objectives were pursued: (1) determination of the level of exposure, awareness and knowledge of college students towards TV product advertisements, (2) identification of the different TV product advertisements’ elements affecting the taste and preference of college students, (3) determination of the effects of TV product advertisements to the taste and preference of college students, (4) verification if TV product advertisement is a significant factor affecting the level of consumption of college students and (5) identification of other significant factors affecting the consumption levels of college students. Qualitative and quantitative approaches were employed through logistic and linear regression method. The study was carried out by administering questionnaires among 120 college students. The researcher found out that the respondents generally have low exposure but relatively high level of awareness and knowledge to TV products advertisements. Moreover, the researcher found out that storyline/theme, actor/actress/models and punch line/dialogue ranked the first three highly significant elements affecting the respondents taste and preference. Consequently, the researcher determined that an increase in the level of awareness and knowledge of the respondents increases their taste and preference increases as well. Lastly, by logistic regression the researcher found out that for every unit increase in the number of hours of watching TV, the chance of consuming toothpaste or shampoo is increased by 615.2%. On the other hand, by linear regression, taste and preference was found to be significantly affecting consumption both for advertised shampoo and toothpaste products.Item Documentation of food handling practices in relation to health conditions of children aging 0 to 6 years old in Barangay Lanag Sur, Tubungan, IloiloArcolas, Kezia Lois; Belleza, Noel Francis; De Leon, Mary Antonette; Lebin, Ma. Angeli; Nisorrada, Jea Rochelle; Silva, Alyssa Joy; Rafols, Sofia Aprille Grace (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2012-04)Improper home food handling preparation and consumption practices by consumers, inadequate hygiene practices, consumption of raw and unsafe food, as well as cross contamination by raw food are some factors and practices that have been implicated in food borne outbreaks in the home (Taulo et al., 2006). A survey was conducted to 27 households with children aged 0-6 years old from Barangay Lanag Sur, Tubungan, Iloilo. Of the 27 respondents, majority belong to the 30- 39(46.15%) age group, are housewives(65.38%) who were also in charge of preparing the food(53.8%), with monthly income ranging from 0-4999 pesos(57.69%). Among the respondents, six of them were randomly taken for sources of food sample which was tested for physical and microbial examination. Based on the survey, food preparation practices of households in the barangay is composed of washing, cutting, rewashing, boiling to cook/sterilize (for infant formulas), and cooling to room temperature. Majority of the respondents consume right kind of foods essential for nutritional use and use untreated spring water for its preparation. Food samples taken have pH values ranging from 6.15 to 6.975. The test for coliform indicated that two out of six households were positive for presence of coliform. Among the common illnesses of children recorded, 96% have had a history of acute respiratory infections and 84% have had episodes of gastrointestinal illness. Food handling practice in the community is simple and not capable of eliminating pathogenic substances like coliform bacteria totally.Item Analysis of the consumption pattern of microcredit borrower and non-borrower households from three urban coastal barangays in Culasi, AntiqueAmmen, Neil D. (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2011-03)This paper analyzed the consumption pattern of microcredit borrower households from the three urban coastal barangays in Culasi, Antique, and compared that with the non-borrowers. A total of 140 households were surveyed of which 46, 50, and 44 came from barangay Centro Norte, Centro Población, and Centro Sur, respectively. Out of the total households surveyed, 40% were ‘identified borrowers and the remaining 60% were non-borrowers. In addition, while only 33% were identified as fishers, the bigger percentage belonged to the non-fisher households. Consequently, these groups were further categorized into (1) fisher-borrower, (2) non-fisher-borrower, (3) fisher-non-borrower, and (4) non-fisher-non-borrower and a comparison of the differences in their consumption patterns was executed. Survey results showed that the top three household expenditures of the three urban coastal barangays were food, debt repayment, and education. This study also investigated the impact of per capita monthly expenditure and other household characteristics on the budget share of 20 commodities (food and nonfood) consumed by borrower and non-borrower households and found that income elasticities of the said commodities significantly vary among household categories. Results from the estimation and correlation on the quadratic model suggested that borrowers of microcredit programs are better off in terms of consumption than non-borrowers.