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Undergraduate Research Paper

Permanent URI for this collectionhttps://hdl.handle.net/20.500.14583/28

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    Socio-economic impact of TV product advertisements to the taste and preference and level of concumption of University of the Philippines-Visayas' College of Arts and Sciences' students
    Aspiras, Marvin Arcangel (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2010-03)
    The principal purpose of this paper is to uncover the advertising-consumption relationship. In view of this, the following research objectives were pursued: (1) determination of the level of exposure, awareness and knowledge of college students towards TV product advertisements, (2) identification of the different TV product advertisements’ elements affecting the taste and preference of college students, (3) determination of the effects of TV product advertisements to the taste and preference of college students, (4) verification if TV product advertisement is a significant factor affecting the level of consumption of college students and (5) identification of other significant factors affecting the consumption levels of college students. Qualitative and quantitative approaches were employed through logistic and linear regression method. The study was carried out by administering questionnaires among 120 college students. The researcher found out that the respondents generally have low exposure but relatively high level of awareness and knowledge to TV products advertisements. Moreover, the researcher found out that storyline/theme, actor/actress/models and punch line/dialogue ranked the first three highly significant elements affecting the respondents taste and preference. Consequently, the researcher determined that an increase in the level of awareness and knowledge of the respondents increases their taste and preference increases as well. Lastly, by logistic regression the researcher found out that for every unit increase in the number of hours of watching TV, the chance of consuming toothpaste or shampoo is increased by 615.2%. On the other hand, by linear regression, taste and preference was found to be significantly affecting consumption both for advertised shampoo and toothpaste products.
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    Analysis of the consumption pattern of microcredit borrower and non-borrower households from three urban coastal barangays in Culasi, Antique
    Ammen, Neil D. (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2011-03)
    This paper analyzed the consumption pattern of microcredit borrower households from the three urban coastal barangays in Culasi, Antique, and compared that with the non-borrowers. A total of 140 households were surveyed of which 46, 50, and 44 came from barangay Centro Norte, Centro Población, and Centro Sur, respectively. Out of the total households surveyed, 40% were ‘identified borrowers and the remaining 60% were non-borrowers. In addition, while only 33% were identified as fishers, the bigger percentage belonged to the non-fisher households. Consequently, these groups were further categorized into (1) fisher-borrower, (2) non-fisher-borrower, (3) fisher-non-borrower, and (4) non-fisher-non-borrower and a comparison of the differences in their consumption patterns was executed. Survey results showed that the top three household expenditures of the three urban coastal barangays were food, debt repayment, and education. This study also investigated the impact of per capita monthly expenditure and other household characteristics on the budget share of 20 commodities (food and nonfood) consumed by borrower and non-borrower households and found that income elasticities of the said commodities significantly vary among household categories. Results from the estimation and correlation on the quadratic model suggested that borrowers of microcredit programs are better off in terms of consumption than non-borrowers.