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Undergraduate Theses

Permanent URI for this collectionhttps://hdl.handle.net/20.500.14583/13

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    Breaking news norms and formats: An analysis of Patrol ng Pilipino's integration of short form vertical videos in news content creation on Tiktok
    Cagalawan, Mariane Gabrielle C.; Masigon, Neil Terrence S.; Pefianco, Marie Andrea (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2024-05)
    In response to the looming necessity to adapt to the changing media landscape. Patrol ng Pilipino emerged as one of the Philippines’ pioneering online media outlets consistently producing short-form vertical videos. Drawing from the principles of the Diffusion of Innovations (DOI) theory, this paper examines how Patrol ng Pilipino integrated short-form vertical videos into its news content creation on TikTok. Through a thematic analysis of semi-structured interviews with seven participants (two news authorities and five reporters) and Patrol ng Pilipino's five most-viewed TikTok videos (April 2023 - March 2024), this research found that Patrol ng Pilipino recognizes short-form vertical videos' adaptability to evolving news consumption habits and audience preferences. This highlights a distinct contrast to traditional media and underscores the need for a journalistic presence on TikTok. Additionally, the ABS-CBN franchise loss and traditional media consumption decline prompted the organization to integrate short-form vertical videos in news content creation. With this, Patrol ng Pilipino implemented a measured approach to establish a journalistic presence, prioritizing journalistic integrity while leveraging TikTok's affordances for audience engagement. The study also revealed advantages and disadvantages associated with integrating new media formats into journalistic practice, suggesting the dual nature of TikTok. Lastly, the findings highlight the complex opportunities short-form vertical video platforms present for news production. News organizations must adapt to this changing landscape, where news consumption habits increasingly favor digital formats. However, this adaptation necessitates a careful balancing act: journalists must uphold core journalistic ethics while embracing the demands of new platforms.
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    Written words: A descriptive study on the uses and gratifications of wattpad writers
    Bernardo, Crystal Liz P.; Castor, Jizette Joy J.; Poly, Rhyene Janne S. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2016-05)
    This descriptive study is on the uses and gratifications of Filipino romance writers for writing in Wattpad, a free online writing community. The study is best explained by the Uses and Gratifications Theory of Blumler and Katz which states that specific forms of media content are sought out by the audience members based upon their individual need satisfactions. An online survey of 37 Filipino Wattpad romance writers shows the main use for writing in Wattpad is diversion or escape from the daily stress. The strongest gratification satisfied by Wattpad is affective or expression of emotion, pleasure, and aesthetic experiences. The result indicates that gender is a major influential factor in their uses and gratifications gained from writing in Wattpad. Wattpad empowers people who love writing not only because it is a free writing community but more so because it gives writers a sense of freedom from stress and freedom to express themselves.